Bing Ads - Advanced Features and the Ads Editor
Learn how to improve search engine optimisation using Bing Ads' advanced features and the Ads Editor.
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CertificationView course modules
This course begins with a discussion on ad extensions. You will learn that ad extensions allow you to add relevant information to your ads, without taking away from the minimal character limit that you have. You will look into dynamic text which allows you to create one ad that will be customised based on the user’s search term and the keywords within your ad groups. You will also study content ads and campaign exclusions.
You will then study the five categories of Bing Ads device reports which include performance reports, change history reports, targeting reports, campaign analytics reports, and billing and budget reports. You will learn how to optimize a campaign and study the Bing Ads Editor which is a powerful tool for building, editing, and optimising Bing Ads campaigns in bulk. You will also look into the Bing Ads Partner Support, the Bing Ads Intelligence tool, and more.
The Bing Ads network has different adaptable elements which could improve your ad's efficiency. Upon the completion of this course, you will be able to analyse report information from Bing to improve your ad's CTR and conversions and use the Bing Ads Editor to efficiently manage your Bing Ads campaigns. Sign up for this course and gain a better insight into the advanced settings available on the Bing Ads network today.
Module 1: Bing Ads - Advanced Features
Module 2: Optimizations and the Bing Ads Editor
Module 3: Bing Ads - Advanced Features and the Ads Editor Assessment
Having completed this course you will be able to: - Describe ad extensions; - Explain dynamic text; - Discuss content ads; - Explain campaign exclusions; - Discuss the different types of Bing Ads reports available; - Explain how to optimize a campaign; - Discuss the Bing Ads Editor; - and explain the Bing Ads Partner Support.
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