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Marketing Management - Capturing Marketing Insights Free Course

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  • Description
  • Outcome
  • Certification
  • In the free online course Marketing Management - Capturing Marketing Insights learn about how an organization can gain important information that is helpful for making marketing decisions. It’s essential for an organization to gather, sort, analyse, evaluate and distribute information accurately in order to be best informed on how to approach their marketing endeavours.

    The course begins by introducing you to the marketing information system and its importance for the marketing decision makers of a company. You will learn about the essential components that make up a marketing information system.

    Next, you will learn about different aspects of the marketing research process, marketing decision and marketing research problems and how they fit into the whole process of marketing research. You will also learn about various different types of marketing research, including exploratory research methods and techniques that can be used by an organization in order to gain deeper understanding of issues.

    This free course will be of great interest to business professionals, marketers and those who want to learn how an organization can capture marketing insights.

  • Having completed this course you will be able to:
    - Define a marketing information system.
    - Describe the components of a marketing information system.
    - Describe the marketing research process.
    - Describe the Marketing Decision Problem.
    - Describe the Marketing Research Problem.
    - Discuss different types of marketing research.
    - Discuss exploratory research methods and techniques.

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 3 )
  • Marketing Management - Capturing Marketing Insight...
  • Marketing Management - Capturing Marketing Insights - course resources
  • Module 1: The Marketing Information System
    • Learning Outcomes
    • Introduction to Marketing Information System
    • Components of a Marketing Information System
    • Lesson Summary
  • Module 2: Marketing Research
    • Learning Outcomes
    • Marketing Research Process
    • MDP and MRP
    • Exploratory Research - Part 1
    • Exploratory Research - Part 2
    • Lesson Summary
  • END OF COURSE ASSESSMENT
  • Module 3: Marketing Management - Capturing Marketing Insights Assessment
    • Marketing Management - Capturing Marketing Insights Assessment
Topics List ( 4 )
Module 1: The Marketing Information System
In this module you will be introduced to the marketing information system and its importance for marketing decision makers. You will learn about the essential components that make up a marketing information system.
Topics List ( 6 )
Module 2: Marketing Research
In this module you will be learn about different aspects of the marketing research process. You will learn about marketing decision problems and marketing research problems and how they fit into the marketing research process. You will also learn about different types of marketing research. You will learn about exploratory research methods and techniques that can be used in order to help you gain an understanding of issues.
Topics List ( 1 )
Module 3: Marketing Management - Capturing Marketing Insights Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    2-3 Hours

  • Publisher

    NPTEL

  • Video

    Yes

  • Audio

    Yes

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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