Free Online Course Google Applications for Business | Alison

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Google Applications for Business

Learn about Google Analytics, AdSense, Docs, and Apps to improve business productivity with this course.

Software Tools
Free Course
This free online Google apps course will introduce you to the four main features of Google's enterprise products. Outside of their usual web app ecosystem, Google provides a series of enterprise applications which allow businesses and professionals to be more productive on a daily basis, combining the ease of use of Google's consumer products with the features, security, and support that a businesses and professionals require.
  • Duration

    3-4 Hours
  • Certification

  • Publisher

  • Accreditation






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This course begins by introducing you to Google Analytics. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular, and if your goals being converted. You will learn how to link and optimise AdWords to analytics, find poor performing campaigns and keywords, track e-commerce, improve location and placement targeting, use site search, identify high spenders, and segment AdWords traffic.

You will then look into Google AdSense. Google AdSense is a program run by Google that allows publishers of sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience. With this course, you will study the Google AdSense interface, insights, and efficiency. You will learn how to enable text and Image Ads as well as make money as a blogger using Google Adsense, and more!

Google Apps provides powerful messaging and collaboration functionality that meet business-critical needs. Upon the completion of this course, you should be able to link your AdWords account with a Google Analytics account; use Google Analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI; and see which high traffic keywords bring high-value visits and therefore budget accordingly in Adwords. Enrol in this course to learn about this powerful business tool now! 

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Module 1: Google Analytics

Module 2: Google AdSense

Module 3: Google Apps

Module 4: Google Docs

Module 5: Google Applications for Business Assessment

Learning Outcomes

Upon completion of this course you should be able to: - Why you should link your AdWords account with a Google Analytics account; - Use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI; - See which high traffic keywords bring high value visits and therefore budget accordingly in Adwords; - Maximise the advertiser pool that might be interested in advertising on your site; - Use Adsense to review the performance of the ads on your site; - Customize your ad preferences to suit your needs; - Understand Google AdSense policies; - Be familiar with Google Marketplace; - Understand the security and data protection services offered by Google Apps; - Competently use Google Documents, Google Spreadsheets, Google Forms and Google Presentations; - Understand how to send and retrieve documents, spreadsheets, forms and presentations online; - Be able to edit a document that someone else has produced in real time. - Use Google Docs from a computer or android (smart phone);


All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:

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