An Introduction to Marketing Strategies and Case Analysis
This free online course teaches you about the important aspects of Marketing Strategies and how to apply them.
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This free online course is an introduction to the world of marketing. You will learn about the fundamentals of marketing with a focus on marketing strategy and how this can be integrated into the consumer market. Marketing is a concept that dates back to the early traders and is an important aspect of creating a business and building a brand for a company. The course covers aspects regarding marketing practices and principles and integrates the skills into real-world application. The course begins by introducing you to the evolution of marketing.
Next, you will look at the role of marketing in today's consumer world and how marketing can impact different companies. Furthermore, you will look at how to use marketing insights to create marketing strategies. You will also learn more about how consumer behaviours impact your market strategy and how to segment the market, based on the purpose of your company and who your target audience is.
Finally, the course will take you through case analysis' and show you different case studies. These case studies are a tool to use when developing your market strategy as they aid you in understanding different markets and how the context of consumers can impact how a company or its products are viewed. This course will interest those in Marketing, Human Resource Management or any other area of communication. Why wait? Start this course today and gain an understanding of Marketing Strategies and Case Analysis.Start Course Now
Introduction to Marketing
Introduction to Marketing - Learning Outcomes
Evolution of Marketing
Marketing in India
The Role of Marketing
Introduction to Marketing - Lesson Summary
Introduction to Case Analysis
Introduction to Case Analysis - Learning Outcomes
After completing this course you will be able to:
- Define what the term marketing means.
- Explain how marketing has evolved over the years.
- Differentiate between the different types of marketing.
- Identify the aim of marketing.
- Discuss the role of marketing in a company.
- Discuss the benefits of case analysis.
- Describe the process of developing a case study.
- Evaluate a real life case study in terms of case methods.
- Explain a company's market environment.
- Discuss what contributes to consumer buyer behaviour.
All Alison courses are free to enrol, study and complete. To successfully complete this Certificate course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this Certificate course, you have the option to acquire an official Certificate, which is a great way to share your achievement with the world. Your Alison Certificate is:
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