Introduction to Marketing Strategies | Free Online Course | Alison

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An Introduction to Marketing Strategies and Case Analysis

This free online course teaches you about the important aspects of Marketing Strategies and how to apply them.

Free Course
This free online course will introduce you to the basics of marketing and focuses on the Marketing Strategy. The course begins by teaching you about the origins of marketing as well as the importance of marketing management and the different roles marketing has in ensuring a businesses success. You will also learn how to analyse real-life case studies and how analysing these case studies can aid you in developing applicable marketing strategies.
  • Duration

    4-5 Hours
  • Certification

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This free online course is an introduction to the world of marketing. You will learn about the fundamentals of marketing with a focus on marketing strategy and how this can be integrated into the consumer market. Marketing is a concept that dates back to the early traders and is an important aspect of creating a business and building a brand for a company. The course covers aspects regarding marketing practices and principles and integrates the skills into real-world application. The course begins by introducing you to the evolution of marketing.

Next, you will look at the role of marketing in today's consumer world and how marketing can impact different companies.  Furthermore, you will look at how to use marketing insights to create marketing strategies. You will also learn more about how consumer behaviours impact your market strategy and how to segment the market, based on the purpose of your company and who your target audience is. 

Finally, the course will take you through case analysis' and show you different case studies. These case studies are a tool to use when developing your market strategy as they aid you in understanding different markets and how the context of consumers can impact how a company or its products are viewed. This course will interest those in Marketing, Human Resource Management or any other area of communication. Why wait? Start this course today and gain an understanding of Marketing Strategies and Case Analysis.

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Learning Outcomes

After completing this course you will be able to: 

  • Define what the term marketing means.
  • Explain how marketing has evolved over the years.
  • Differentiate between the different types of marketing.
  • Identify the aim of marketing.
  • Discuss the role of marketing in a company.
  • Discuss the benefits of case analysis.
  • Describe the process of developing a case study.
  • Evaluate a real life case study in terms of case methods.
  • Explain a company's market environment.
  • Discuss what contributes to consumer buyer behaviour.


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