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Free Online Courses, Classes and Tutorials

Understanding Your Customers to Drive Sales

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Understanding Your Customers to Drive Sales
  • Free Course

  • Stanford

  • 1-2 Hours

  • Assessment

  • Certification

  • 50 Pts

  • Description
  • Outcome
  • Certification
  • Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues.

    He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.

  • Learning outcomes:
    - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues;
    - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be;
    - Understand why businesses must serve the customer by providing a free trial of the product;

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to celebrate and share your success. It is:

    • Ideal to include with CVs, job applications and portfolios
    • A way to show your ability to learn and achieve high results

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