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Google Applications for Business

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Google Applications for Business
  • Description
  • Outcome
  • Certification
  • Google enterprise products make businesses and their users more productive by combining the ease of use of Google's consumer products with the features, security and support that a company or organization requires. This course will outline four features of Google’s enterprise products that are aimed at reducing costs and improving employee efficiency and productivity; Google Analytics, Google AdSense, Google Apps and Google Docs. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and are your goals being converted. Google AdSense is a program run by Google that allows publishers of websites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience. Google Apps offers powerful messaging and collaboration apps that meet business-critical needs, they are completely integrated online, which means you can access them from many different computers in many different areas. Google Docs is a free, Web-based office suite and data storage service offered by Google. It is a collection of applications that make it easier to produce the kinds of files commonly used in corporate environments: documents, spreadsheets and presentations. This course will be of great interest to all business professionals who want a greater understanding and knowledge of what Google applications have to offer business, and to all learners who would like to learn more about the power and versatility of various Google applications.

  • Upon completion of this course you should be able to:
    - Why you should link your AdWords account with a Google Analytics account;
    - Use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI;
    - See which high traffic keywords bring high value visits and therefore budget accordingly in Adwords;
    - Maximise the advertiser pool that might be interested in advertising on your site;
    - Use Adsense to review the performance of the ads on your site;
    - Customize your ad preferences to suit your needs;
    - Understand Google AdSense policies;
    - Be familiar with Google Marketplace;
    - Understand the security and data protection services offered by Google Apps;
    - Competently use Google Documents, Google Spreadsheets, Google Forms and Google Presentations;
    - Understand how to send and retrieve documents, spreadsheets, forms and presentations online;
    - Be able to edit a document that someone else has produced in real time.
    - Use Google Docs from a computer or android (smart phone);

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 5 )
  • GOOGLE APPLICATIONS FOR BUSINESS
  • Module 1: Google Analytics
    • Linking AdWords to Analytics
    • Optimizing AdWords with Google Analytics
    • Find the Best Keywords
    • Find Poor Performing Campaigns and Keywords
    • Tracking Ecommerce with Google Analytics
    • Conversion Funnels
    • Improve Location Targeting
    • Placement Targeting
    • Using Site Search
    • Identifying High Spenders
    • Segment AdWords Traffic
  • Module 2: Google AdSense
    • Introduction to Google AdSense
    • Google AdSense Interface
    • Google AdSense Insights
    • Google AdSense Efficiency
    • AdSense Policy Webinar – Being Policy Compliant
    • Custom Channels
    • AdSenes for Search – Search box placement
    • Enable Text and ImageAds
    • Creating an ad unit
    • Utilize Link Units
    • Simplify your ad management and gain performance insights
    • Opt-in to Placement Targeting
    • Determining eligible ads for your content pages
    • Google AdSense – Allow and Block Ads
    • Google AdSense – Additional Publisher Resources Webmaster Tools
    • Ad Review Center
    • Performance Report Tabs
    • Advanced reporting
    • Understanding your CPM: Part 1 (effective cost per thousand impressions)
    • Understanding your CPM: Part 2 (effective cost per thousand impressions)
    • Make Money on Blogger using Google AdSense
    • What Has AdSense Done for You?
  • Module 3: Google Apps
    • Introduction to Google Apps
    • Introduction to Going Google
    • Google Apps Marketplace
    • Google Apps for Business - Part 1
    • Google Apps for Business – Part 2
    • Google Apps – Security and Data Protection
    • Delta Chelsea Hotels and IT services
    • Avago Technologies
    • JohnsonDiversey
    • Imagination UK
    • Genetech
    • Motorola Mobile Device Team
  • Module 4: Google Docs
    • Google Collaboration
    • Google Documents
    • Google Sharing
    • Google Spreadsheet
    • Google Presentations
    • Google Forms
  • END OF COURSE ASSESSMENT
  • Module 5: Google Applications for Business Assessment
    • Google Enterprise Products- Assessment
Topics List ( 11 )
Module 1: Google Analytics
Module one introduces Google Analytics. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and are your goals being converted.
Topics List ( 12 )
Module 3: Google Apps
Module three outlines Google Apps. Google Apps offers powerful messaging and collaboration apps that meet business-critical needs, they are completely integrated online, which means you can access them from many different computers in many different areas.
Topics List ( 6 )
Module 4: Google Docs
Module four outlines Google Docs. Google Docs is a free, Web-based office suite and data storage service offered by Google.
Topics List ( 1 )
Module 5: Google Applications for Business Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    3-4 Hours

  • Publisher

    Google

  • Video

    No

  • Audio

    No

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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