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Creating Business Start-Ups The Kawasaki Way

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Creating Business Start-Ups The Kawasaki Way
  • Description
  • Outcome
  • Certification
  • Guy Kawasaki is best known as “chief evangelist” of Apple. In this free online course he gives important lessons about entrepreneurship. He explains why he thinks that the most successful companies will be those that aim to create a positive change in society. He explains how to make meaning in your company so that you can make a difference. You will learn about mantras, getting going, defining a business model and creating a niche for your company. He also recommends that you hire “infected” people, people who love the product or service. You will also learn about lowering barriers to adoption, approaching sales and how to become a “mensch”. He discusses how to find evangelists and soul mates and what is the career path to becoming an entrepreneur or venture capitalist. This course will be of great interest to all business professionals or budding entrepreneurs who are interested in starting up a business and would like to hear advice and guidance from someone who has already done it successfully but who has also been very close to extraordinary achievement in the area of the growth of high technology businesses.

  • Learning outcomes
    - Learn ways to make meaning in your company;
    - Why you should write a mantra as opposed to a mission statement;
    - What are barriers to action and how to get going;
    - What are the steps according to Kawasaki to defining a business model;
    - Learn the theory that is all an entrepreneur will need to know about marketing;
    - Learn about the art of pitching;
    - What is the most important factor when hiring people;
    - Understand the three ways Kawasaki recommends to approach sales;
    - What are some of the qualities that Kawasaki believes entrepreneurs and everyone else should have;
    - The benefits and drawbacks of bootstrapping and venture capital;
    - How to find evangelists and soul mates;
    - The lessons one should learn before becoming a venture capitalist or entrepreneur;

  • All Alison courses are free to study. To successfully complete a course you must score 80% or higher in each course assessments. Upon successful completion of a course, you can choose to make your achievement formal by purchasing an official Alison Diploma, Certificate or PDF.

    Having an official Alison document is a great way to share your success. Plus it’s:

    • Ideal for including in CVs, job applications and portfolios
    • An indication of your ability to learn and achieve high results
    • An incentive to continue to empower yourself through learning
    • A tangible way of supporting the Alison mission to empower people everywhere through education.

Modules List( 2 )
  • BUSINESS START-UPS THE KAWASAKI WAY
  • Module 1: Business Start-ups the Kawasaki Way
    • Make Meaning in Your Company
    • Don't Write a Mission Statement, Write a Mantra
    • Get Up and Get Going!
    • The New Business Model
    • Weave a MAT and Outline Your Priorities
    • Know Thyself and Niche Thyself
    • Make a Great Pitch
    • Who to Hire
    • Lower the Barriers to Adoption
    • Seed the Clouds and Watch the Sales Grow
    • Be a Mensch
    • Funding Choices
    • How Do You Find Evangelists?
    • How Do You Find Soul Mates?
    • The Career Path to Becoming a Venture Capitalist or an Entrepreneur
    • Experience Is Overrated
  • END OF COURSE ASSESSMENT
  • Module 2: Business Start-Ups The Kawasaki Way Assessment
    • Business Start-Ups The Kawasaki Way Assessment
Topics List ( 1 )
Module 2: Business Start-Ups The Kawasaki Way Assessment
You must score 80% or more to pass this assessment.
Course Features
  • Duration

    1-2 Hours

  • Publisher

    Stanford

  • Video

    No

  • Audio

    No

  • Assessment

    Yes

  • Certification

    Yes

  • Price

    Free

  • Reward

    50 Pts

  • Responsive

    No

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