Alison's New App is now available on iOS and Android! Download Now

Learner Achievement Verification

This is to certify that Alison has awarded Thomas Sleightholm living in United Kingdom the certificate of completion in Understanding Data Analysis and Reports in Google Analytics.

Course and result

Understanding Data Analysis and Reports in Google Analytics
Final Score:
Study Time:
Cert No:

Course Details

Learn more about digital analytics, data collection, and Google analytics reports with this free online course.

First, this digital metrics and analytics course will teach you how Google Analytics works. You will learn the key metrics which show what a user did on a site, along with important dimensions, descriptions, and characteristics of your data. You will be guided on how to build an effective measurement plan, learn the best practices for collecting actionable data, and how to set up a Google Analytics account and basic filters.

Next, you will learn about navigating Google Analytics report with specific examples for evaluating a company's digital marketing performance. You will cover audience reports, acquisition reports, AdWords reports, behavior reports, and custom reports and dashboards which are used to deliver information to users. You will also learn how to navigate conversions reports including goal flow reports, eCommerce reports, multi-channel funnel reports, and attribution reports. These show how many net new prospects a site is generating and how many visitors are turning into prospects.

Learning about data analysis and reports in Google Analytics is as easy as 123 with the help of this free online course. It will be of great interest to all marketing and data analysis professionals who would like a better understanding of how data analysis can improve web site performance, and is ideal for all learners who would like to learn more about Google Analytics. So, check out the course now and get yourself familiarized with Google Analytics today!

Modules Studied

Module 1: Module 2: Understanding and Using Google Analytics Data
Module 2: Module 3: Collecting Actionable Data with Google Analytics
Module 3: Module 5: Navigating Conversions Reports
Module 4: Module 6: Understanding Data Analysis and Reports Assessment
Module 5: Module 1: Getting Started with Digital Analytics
Module 6: Module 4: Navigating Google Analytics Reports