{"id":5293,"date":"2023-09-27T16:05:48","date_gmt":"2023-09-27T15:05:48","guid":{"rendered":"https:\/\/alison.com\/blog\/?p=5293"},"modified":"2025-03-26T15:27:59","modified_gmt":"2025-03-26T15:27:59","slug":"digital-marketing-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/alison.com\/blog\/digital-marketing-strategies-for-small-businesses","title":{"rendered":"Digital Marketing Strategies for Small Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We live in a fast-paced and digitally advanced era. Every day, millions of people around the world use the internet to shop, make friends, find new jobs, and learn. And the same goes for business. Digital marketing empowers big and small businesses to gain new audiences. <strong>By using online marketing strategies tailored to their specific needs and resources small businesses can thrive online.<\/strong><\/span><\/p>\n<h2><strong>What is Digital Marketing?<\/strong><\/h2>\n<p><a href=\"https:\/\/alison.com\/course\/digital-marketing-overview\"><span style=\"font-weight: 400;\"><strong>Digital marketing<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> is another term for online or internet marketing. It encompasses websites, mobile apps, emails, social media, and search engines. Even the smallest business can use them to promote and advertise their products and services to customers.<\/span><\/p>\n<p><a href=\"https:\/\/alison.com\/tag\/digital-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5295 size-medium\" src=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/Digital-Marketing-CTAs-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/Digital-Marketing-CTAs-300x150.png 300w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/Digital-Marketing-CTAs.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><strong>The Benefits of Digital Marketing for Small Businesses<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Small businesses can face challenges in reaching their target audience. The beauty of digital media is that it creates a level playing field for small businesses to compete with larger companies. Here are some of the benefits of online marketing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Cost-effective<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> Startups with small marketing budgets can compete with larger businesses without breaking the bank. You don\u2019t need pro graphic designers or copywriters on your team. With a few free tutorials from Alison on using tools like <\/span><strong><a href=\"https:\/\/alison.com\/tag\/canva\">Canva<\/a><\/strong><span style=\"font-weight: 400;\"> to create strong visuals or <\/span><strong><a href=\"https:\/\/alison.com\/tag\/ChatGPT\">ChatGPT<\/a><\/strong><span style=\"font-weight: 400;\"> to generate well written text, you can soon create eye-catching content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Targeting<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> Digital marketing offers precise targeting options that help you reach potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Analytics<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> Tools like <strong><a href=\"https:\/\/alison.com\/tag\/google-analytics\">Google Analytics<\/a><\/strong> help you monitor web traffic, conversion rates, and user behaviour. You can assess whether your strategies are working, and make decisions based on real-time data and hopefully, improve your results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Direct engagement<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> Digital marketing creates opportunities to engage directly with customers. Social media platforms and email marketing help companies build lasting relationships and brand loyalty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Flexible<\/strong><b>:<\/b><span style=\"font-weight: 400;\"> The flexibility and scalability of digital marketing allow small businesses to adapt and respond quickly to market trends, conditions, hot topics, and customer preferences.<\/span><\/li>\n<\/ul>\n<p><strong>These benefits help small businesses keep their fingers on the pulse of what their customers want and need.<\/strong><\/p>\n<h2><strong>How to Use Digital Marketing Strategies to Grow Your Business<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketing is vital for enlarging small businesses and increasing brand awareness. Here are some key tips to take you from novice to expert digital marketer and your business from a corner shop to a global powerhouse.<\/span><\/p>\n<h2><strong>1. Create a Solid Online Presence<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Establishing a strong <\/span><strong><a href=\"https:\/\/alison.com\/course\/introduction-to-online-marketing-strategies\">online presence<\/a><\/strong><span style=\"font-weight: 400;\"> is key to any digital marketing strategy. This means having a user-friendly website with good search engine optimisation (SEO). A well-designed website not only enhances your brand image but also ensures that potential customers can easily find a<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6336 alignright\" src=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184455-2-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184455-2-200x300.jpg 200w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184455-2-480x720.jpg 480w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-fauxels-3184455-2.jpg 640w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>nd navigate your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can go one step further and improve all your business profiles on social media platforms such as <\/span><strong><a href=\"https:\/\/alison.com\/tag\/facebook-marketing\">Facebook<\/a><\/strong><span style=\"font-weight: 400;\">, Snapchat, <\/span><strong><a href=\"https:\/\/alison.com\/tag\/tiktok\">TikTok<\/a>, <a href=\"https:\/\/alison.com\/tag\/instagram\">Instagram<\/a>, <a href=\"https:\/\/alison.com\/tag\/twitter\">X (formerly Twitter<\/a><\/strong>), and<strong><a href=\"https:\/\/alison.com\/tag\/linkedin\">LinkedIn<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Tip:<\/strong><em><span style=\"font-weight: 400;\"> Maintain an active presence on these platforms by posting regular, high-quality content and engaging with your audience and other pages. This helps you build relationships with your audience and build a community around your brand.\u00a0<\/span><\/em><\/p>\n<h3><strong>Learn more with our free courses:<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/alison.com\/course\/profitable-marketing-for-small-businesses\">Profitable Marketing for Small Businesses<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211; This introductory course provides a comprehensive guide to developing a winning marketing strategy for small businesses, covering customer analysis, product development, competitive analysis, branding, and profit-generating marketing systems.<\/span><\/p>\n<p><strong><a href=\"https:\/\/alison.com\/course\/building-a-successful-business-website\">Building a Successful Business Website<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211; Learn about essential website development skills, including domain name selection, web hosting, SSL certificates, mobile-friendly design, search engine optimisation (SEO) and search engine marketing (SEM) strategies, and image optimisation.\u00a0<\/span><\/p>\n<h2><strong>2. Master Content Marketing<\/strong><\/h2>\n<p><strong>\u201c<a href=\"https:\/\/alison.com\/course\/content-creation-introduction-101\">Content is king<\/a><\/strong>&#8216;<span style=\"font-weight: 400;\">\u00a0in digital marketing. Use content marketing to attract and retain customers. How do you do that? Start a blog on your website and create valuable, informative, and engaging content that speaks to your audience\u2019s needs and interests. You can also create catchy content on your social media &#8211; articles, videos, infographics, and more. Once you have got a rhythm going and a great content calendar set, you can consider guest posting on industry-related websites or collaborating with influencers to expand your reach.<\/span><\/p>\n<p><strong>Tip:<\/strong><em><span style=\"font-weight: 400;\"> Consistently produce high-quality content, and you can position yourself as an authority in your niche and gain the trust of your target audience.<\/span><\/em><\/p>\n<h3><strong>Explore more with our free content marketing courses:<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/alison.com\/course\/copywriting-for-conversions-how-to-write-persuasive-content\">Copywriting for Conversions: How to Write Persuasive Content<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211; Learn how to create copy that converts readers into buying, from an attention-grabbing headline to an enticing product description.\u00a0 Topics include pre-selling content for affiliate offers to writing product or service reviews and much more.<\/span><\/p>\n<p><strong><a href=\"https:\/\/alison.com\/course\/content-curation-a-guide-to-growing-your-customer-engagement\">Content Curation: A Guide to Growing Your Customer Engagement<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211; Boost your word power even further by understanding how to use content from other sources for your brand. This course will help you adapt user-generated content (UGC) to build trust and authenticity, create blogs your target audience will enjoy and then promote them through social media and email marketing.<\/span><\/p>\n<h2><strong>3. Reach Your Audience With Email Marketing<\/strong><\/h2>\n<p><a href=\"https:\/\/alison.com\/blog\/maximising-success-with-email-marketing-a-guide-for-affiliate-marketers\"><span style=\"font-weight: 400;\"><strong>Email marketing<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> is a tried, trusted and cost-effective way to connect with your audience and nurture possible leads. Building an email list lets you send targeted communication, promotions, and updates directly to subscribers. You need to ensure that your emails are personalised and provide real value to recipients. Automation tools enable you to categorise your audience, send automated responses, and monitor the effectiveness of your campaign.<\/span><\/p>\n<p><strong>Tip:<\/strong><em><span style=\"font-weight: 400;\"> Always provide a simple way for users to opt out if they want, and keep the rules governing email marketing in mind.<\/span><\/em><\/p>\n<h3><strong>Master email marketing with our free courses:\u00a0<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/alison.com\/course\/email-marketing-for-businesses\">Email Marketing for Businesses<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211; Learn the importance of a business email and how to set one up with Google Workspace, how to design sign-up forms to optimise the process and increase conversions and how to automate for onboarding, engagement, retention or re-engagement<\/span><\/p>\n<p><strong><a href=\"https:\/\/alison.com\/course\/basics-of-email-marketing\">Basics of Email Marketing<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211; This course will help you to set up lists of target customers to email and how to create autoresponders or automatic responses that work for them. You\u2019ll also learn about market research, different approaches to sales and marketing and the importance of using keywords and other SEO methods to drive online traffic.<\/span><\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6332 alignleft\" src=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-thisisengineering-3861971-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-thisisengineering-3861971-200x300.jpg 200w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-thisisengineering-3861971-480x720.jpg 480w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-thisisengineering-3861971.jpg 640w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>4. Connect Through <a href=\"https:\/\/alison.com\/tag\/social-media-marketing\">Social Media Marketing<\/a><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Social media platforms offer a treasure house for small businesses to engage with their audience. Take time to plan and develop a social media strategy that aligns with your brand\u2019s goals and target audience. Consider paid advertising on platforms like Facebook, Instagram, and Twitter. You can set your own budget and reach a larger audience.\u00a0<\/span><\/p>\n<p><strong>Tip:<\/strong><span style=\"font-weight: 400;\"> S<em>hare relevant content, run contests, and respond to comments and messages in a timely manner.<\/em><\/span><\/p>\n<h3><strong>Boost your social media marketing skills with free courses:\u00a0<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/alison.com\/course\/facebook-marketing-and-advertising\">Facebook Marketing and Advertising<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211; Learn how to create and optimise a Facebook Business Page for your brand, reach specific audience segments, analyse Facebook Insights to track and improve your performance, develop a sustainable long-term Facebook marketing strategy to achieve business growth and much more.<\/span><\/p>\n<p><a href=\"https:\/\/alison.com\/course\/tiktok-marketing-essentials-your-path-to-expertise\"><span style=\"font-weight: 400;\"><strong>TikTok Marketing Essentials &#8211; Your Path to Expertise<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> &#8211; With 43% of users following up on something after seeing it once on TikTok, you can\u2019t afford to ignore this platform. Learn about the relationship between meme marketing and Gen Z and explore how you can use TikTok to upscale your operations and expand your international reach. Explore TikTok advertising and how to use TikTok analytics to your advantage.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/alison.com\/course\/guide-to-boost-your-instagram-business-page\"><span style=\"font-weight: 400;\"><strong>Guide to Boosting Your Instagram Business Page<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Discover pitfalls to avoid and how to grow organically on Instagram. You\u2019ll learn how to implement the most successful Instagram methods and strategies, including using Link Tree to get multiple bio links, leveraging IGTV and video content, targeting hashtags automatically, acquiring verification and using other social media to funnel traffic to Instagram.<\/span><\/p>\n<p><a href=\"https:\/\/alison.com\/course\/building-a-professional-brand-using-linkedin-2022\"><span style=\"font-weight: 400;\"><strong>Building a Professional Brand Using LinkedIn<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Ignore the world\u2019s most popular networking site and you are turning your back on up to 85 million people. This course will teach you the best LinkedIn branding techniques available through social engagement, messaging, groups, \u2018Creator\u2019 mode, the \u2018providing services\u2019 page and more.<\/span><\/p>\n<h2><strong>5. Pay For Online Advertising<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Online advertising, including pay-per-click (PPC) advertising, can provide an immediate boost to your digital marketing efforts. Google Ads is a popular platform that allows you to bid on keywords relevant to your business. When users search for those keywords, your ads appear at the top of the search results.\u00a0<\/span><\/p>\n<p><strong>Tip:<\/strong><em><span style=\"font-weight: 400;\"> If you can, consider display advertising and retargeting campaigns to keep your brand in front of potential customers who have visited your website but didn\u2019t make a purchase.<\/span><\/em><\/p>\n<h3><strong>Learn how to make adverts work for you:\u00a0<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/alison.com\/course\/online-marketing-with-google-analytics\">Online Marketing With Google Analytics<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211;\u00a0 This course provides a comprehensive overview of Google Analytics, covering topics such as understanding its core functions, leveraging Google Ads, optimising goal tracking, creating custom URLs, utilising data-driven insights for conversion rate improvement, and integrating Google Ads and Analytics accounts.<\/span><\/p>\n<p><strong><a href=\"https:\/\/alison.com\/course\/mastering-advertising-in-the-digital-age\">Mastering Advertising in the Digital Age<\/a><\/strong><span style=\"font-weight: 400;\"> &#8211; Gain the skills to harness the power of online advertising for small businesses. You&#8217;ll learn to define your target audience, analyse competitive landscapes, craft compelling search ads, and optimise ad rankings on Google Ads.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6334 alignright\" src=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-asphotograpy-106344-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-asphotograpy-106344-300x200.jpg 300w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-asphotograpy-106344-480x320.jpg 480w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/pexels-asphotograpy-106344.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>Be Empowered in the Digital Landscape<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Small businesses can thrive in the digital landscape with effective digital marketing strategies. A strong online presence, content marketing, email marketing, social media marketing, online advertising, and data analysis are key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> By consistently adapting and optimising these strategies, you can connect with your target audience, drive growth, and remain competitive in today\u2019s digital age.<\/span><\/p>\n<p><strong> Sign up for Alison\u2019s free online <a href=\"https:\/\/alison.com\/tag\/digital-marketing\">digital marketing<\/a> courses today and watch your business grow!<\/strong><\/p>\n<h2><b>Frequently Asked Questions:\u00a0<\/b><\/h2>\n<h3><strong>General FAQs<\/strong><\/h3>\n<p><strong>What is digital marketing?<\/strong><span style=\"font-weight: 400;\"><br \/>\nDigital marketing is the practice of promoting products or services through online channels such as websites, social media, email, and search engines.\u00a0\u00a0<\/span><\/p>\n<p><strong>Why is digital marketing important for small businesses?<\/strong><span style=\"font-weight: 400;\"><br \/>\nDigital marketing offers cost-effective, targeted, and measurable ways to reach a wider audience, build brand awareness, and generate leads and sales.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<h3><strong>Website and Online Presence FAQs<\/strong><\/h3>\n<p><strong>How do I choose a good domain name?<\/strong><b><br \/>\n<\/b>A good domain name should be relevant, easy to remember, and easy to spell. Avoid using hyphens or numbers.<\/p>\n<p><strong>What is a good web host?<\/strong><span style=\"font-weight: 400;\"><br \/>\nA good web host offers reliable uptime, fast loading speeds, good customer support, and easy-to-use tools.<\/span><\/p>\n<p><strong>What is an SSL certificate and why is it important?<\/strong><span style=\"font-weight: 400;\"><br \/>\nAn SSL certificate encrypts data transmitted between a website and a user&#8217;s browser, ensuring secure communication. It&#8217;s essential for e-commerce sites and builds trust with visitors.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong><a href=\"https:\/\/alison.com\/tag\/content-marketing\">Content Marketing <\/a><\/strong><strong>FAQs<\/strong><\/h3>\n<p><strong>What is content marketing?<\/strong><span style=\"font-weight: 400;\"><br \/>\nContent marketing involves creating and sharing valuable content to attract and retain a clearly defined audience and ultimately, drive profitable customer action.\u00a0\u00a0<\/span><\/p>\n<p><strong>How can I create high-quality content?<\/strong><span style=\"font-weight: 400;\"><br \/>\nFocus on creating content that is informative, engaging, and relevant to your target audience. Use strong headlines, clear writing, and visuals to enhance your content. Alison\u2019s free online <\/span><strong><a href=\"https:\/\/alison.com\/tag\/content-marketing\">Content Marketing<\/a><\/strong><span style=\"font-weight: 400;\"> courses can equip you with the knowledge you need to succeed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong><a href=\"https:\/\/alison.com\/tag\/email-marketing\">Email Marketing <\/a><\/strong><strong>FAQs<\/strong><\/h3>\n<p><strong>How can I build an email list?<\/strong><span style=\"font-weight: 400;\"><br \/>\nOffer incentives like discounts, exclusive content, or free resources to encourage visitors to sign up for your email list. <\/span><\/p>\n<p><strong>How often should I send emails?<\/strong><span style=\"font-weight: 400;\"><br \/>\nThe frequency of your emails depends on your industry and audience. However, aim for a balance between staying top of mind and avoiding overwhelming your subscribers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong><a href=\"https:\/\/alison.com\/tag\/social-media-marketing\">Social Media Marketing <\/a><\/strong><strong>FAQs<\/strong><\/h3>\n<p><strong>Which social media platforms should I use?<\/strong><span style=\"font-weight: 400;\"><br \/>\nThe best platforms for your business depend on your target audience. Consider platforms like Facebook, Instagram, X, LinkedIn, and TikTok. Find out more with Alison\u2019s free <\/span><strong><a href=\"https:\/\/alison.com\/tag\/social-media-marketing\">social media marketing<\/a><\/strong><span style=\"font-weight: 400;\"> courses.<br \/>\n<\/span><strong><br \/>\nHow can I measure the effectiveness of my social media marketing?<\/strong><span style=\"font-weight: 400;\"><br \/>\nUse social media analytics to track metrics like engagement, reach, and conversions.<\/span><\/p>\n<h3><strong>Online Advertising <\/strong><strong>FAQs<\/strong><\/h3>\n<p><strong>What is pay-per-click (PPC) advertising?<\/strong><span style=\"font-weight: 400;\"><br \/>\nPPC advertising is a type of online advertising where you pay a fee each time your ad is clicked.<\/span><\/p>\n<p><strong>How can I improve my Google Ads campaigns?<\/strong><span style=\"font-weight: 400;\"><br \/>\nUse strong keywords, compelling ad copy, and targeted ad groups to improve your Google Ads campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>We live in a fast-paced and digitally advanced era. Every day, millions of people around the world use the internet to shop, make friends, find new jobs, and learn. And the same goes for business. Digital marketing empowers big and small businesses to gain new audiences. By using online marketing strategies tailored to their specific [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":5299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[770,755,742,18,11,29,477],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alison-in-action","tag-business","tag-digital-marketing","tag-email","tag-entrepreneurship","tag-marketing","tag-online-business","tag-social-media-marketing","match-height"],"featured_image_src":"https:\/\/alison.com\/blog\/wp-content\/uploads\/2023\/09\/Blog_Header-Digital-Marketing-Strategies-for-Small-Businesses.png","featured_category":"Alison in Action","_links":{"self":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/5293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/comments?post=5293"}],"version-history":[{"count":6,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/5293\/revisions"}],"predecessor-version":[{"id":6339,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/5293\/revisions\/6339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/media\/5299"}],"wp:attachment":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/media?parent=5293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/categories?post=5293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/tags?post=5293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}