{"id":4646,"date":"2022-12-16T06:50:15","date_gmt":"2022-12-16T06:50:15","guid":{"rendered":"https:\/\/blog.alison.com\/?p=4646"},"modified":"2022-12-16T06:50:15","modified_gmt":"2022-12-16T06:50:15","slug":"how-to-get-a-job-in-digital-marketing-without-a-degree","status":"publish","type":"post","link":"https:\/\/alison.com\/blog\/how-to-get-a-job-in-digital-marketing-without-a-degree","title":{"rendered":"How to Get a Job in Digital Marketing Without a Degree"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever thought about what it would be like to work in digital marketing? You\u2019re not <\/span><span style=\"font-weight: 400;\">alone. According to a recent <\/span><a href=\"https:\/\/www.glassdoor.com\/research\/gen-z-employees-entering-the-workforce\/\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> by Glassdoor, digital marketing jobs are some of the most <\/span><span style=\"font-weight: 400;\">sought-after by both Gen Z and other generations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if you don\u2019t have a degree in marketing? Does that mean some of the top marketing <\/span><span style=\"font-weight: 400;\">jobs are out of reach? Not at all. While having a marketing degree is going to help you get a foot in the door with recruiters, it\u2019s not the only way to impress a company enough to want to hire you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within this article, we\u2019re going to walk through how you can get a job in digital marketing without <\/span><span style=\"font-weight: 400;\">having a degree.<\/span><\/p>\n<h2><b>What skills are most desirable?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re hoping to break into marketing, the first step is to make sure it\u2019ll be the right fit for you. Most <\/span><a href=\"https:\/\/alison.com\/course\/digital-marketing-overview?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><span style=\"font-weight: 400;\">digital marketers<\/span><\/a><span style=\"font-weight: 400;\"> have at least some of the following skills.<\/span><\/p>\n<ul>\n<li><b>Analytical<\/b><span style=\"font-weight: 400;\"> &#8211; Digital marketing is all about crunching the numbers and finding ways to <\/span>improve conversion rates. The goal for any marketing team is to deliver leads and revenue at the lowest possible cost.<\/li>\n<li><b>Strategic Thinking<\/b><span style=\"font-weight: 400;\"> &#8211; Marketers need to have the ability to think outside the box. This <\/span>means being able to come up with new, <a href=\"https:\/\/alison.com\/course\/creativity-and-creative-problem-solving?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\">creative ideas<\/a> that can help drive new customer growth.<\/li>\n<li><b>Understanding Social Media<\/b><span style=\"font-weight: 400;\"> &#8211; <\/span><a href=\"https:\/\/alison.com\/course\/basics-of-social-media-marketing?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><span style=\"font-weight: 400;\">Social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most desirable <\/span>jobs in marketing. You get paid to be on Instagram and TikTok all day. Understanding how each platform works and its best practices is crucial.<\/li>\n<li><b>Search Engine Optimisation (SEO)<\/b><span style=\"font-weight: 400;\"> &#8211; Being able to drive organic traffic is a cost- <\/span>efficient way for businesses to increase traffic and leads. Understanding basic and complex <a href=\"https:\/\/alison.com\/course\/technical-seo-training?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\">SEO strategies<\/a> is a great skill to have.<\/li>\n<li><b>Paid Media<\/b><span style=\"font-weight: 400;\"> &#8211; SEO takes time, but paid media through pay-per-click (PPC) advertising <\/span>can help deliver traffic instantly. The goal is to understand how to efficiently set up a campaign that maximises the company\u2019s budget.<\/li>\n<\/ul>\n<h2><b>How to Get a Marketing Job Without a Degree<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to get into marketing but don\u2019t have a degree, there are several things you can do to <\/span><span style=\"font-weight: 400;\">wow potential employers. Here are a few strategies that will help you land your dream job.<\/span><\/p>\n<h3><b>Submerse <\/b><b>y<\/b><b>ourself <\/b><b>i<\/b><b>n <\/b><b>i<\/b><b>nformation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t taken any formal marketing classes, one of the best things you can do is read as <\/span><span style=\"font-weight: 400;\">much information as possible on the topics you enjoy. Should you be passionate about social media marketing, websites like <\/span><a href=\"https:\/\/www.socialmediaexaminer.com\/\"><span style=\"font-weight: 400;\">Social Media Examiner<\/span><\/a><span style=\"font-weight: 400;\"> have a huge amount of information covering all kinds of social media marketing topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if you\u2019re interested in SEO, you can look at websites like Search Engine Land. You can explore some popular tools like Semrush. This platform has a lot of great basic and advanced topics on search engine optimi<\/span><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\">ation.<\/span><\/p>\n<h3><b>Take a course or get a certificate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to get a deeper understanding of certain areas of digital marketing, consider taking a <\/span><span style=\"font-weight: 400;\">course or earning a certificate. There are a number of digital marketing courses on <\/span><a href=\"https:\/\/alison.com\/tag\/marketing-strategy\"><span style=\"font-weight: 400;\">Alison.com <\/span><\/a><span style=\"font-weight: 400;\">that cover things like social media marketing, email marketing, <\/span><a href=\"https:\/\/blog.alison.com\/best-alison-affiliate-courses\"><span style=\"font-weight: 400;\">affiliate marketing<\/span><\/a><span style=\"font-weight: 400;\">, and more. <\/span><span style=\"font-weight: 400;\">In addition to taking a course, you can earn certificates through Hubspot Academy. Different <\/span><span style=\"font-weight: 400;\">tracks include things like Inbound marketing, content marketing, general digital marketing, and m<\/span><span style=\"font-weight: 400;\">ore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s great about Hubspot Academy is that when you complete a certification track, you\u2019ll earn <\/span><span style=\"font-weight: 400;\">a badge that can be added to your LinkedIn profile.<\/span><\/p>\n<h3><b>Gain hands-on experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s better than getting real-world, hands-on experience? To do this you could start your own <\/span><span style=\"font-weight: 400;\">blog or social media channels. If you choose to start your own blog, you can play around with content to learn more about SEO and how to effectively drive traffic with proper <\/span><a href=\"https:\/\/www.seanbryant.co\/on-page-seo-vs-off-page-seo\/\"><span style=\"font-weight: 400;\">on-page SEO and off-page SEO strategies<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Volunteering your time for someone you know could also be a great way to gain valuable experience. \u201cI\u2019ve found that learning new skills through volunteering is one of the best ways to advance your skill set,\u201d said Teresa Pennington, Senior Strategic Partnership Manager at TurboTenant. \u201cI wanted to learn how to build a website, so I offered to redo the website of a local non-profit. This motivated me to dive in and learn platforms like Wix, and also have a finished, impactful result to show off,\u201d Pennington said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could also consider looking for an internship that would allow you to get your feet wet with <\/span><span style=\"font-weight: 400;\">an established company. It\u2019s not uncommon for internships to lead to full-time jobs.<\/span><\/p>\n<h3><b>Start networking<\/b><\/h3>\n<p><a href=\"https:\/\/alison.com\/course\/personal-business-networking-skills-for-maximum-success?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><span style=\"font-weight: 400;\">Networking<\/span><\/a><span style=\"font-weight: 400;\"> is one of the best ways to get your foot in the door with a company. Search LinkedIn <\/span><span style=\"font-weight: 400;\">for marketing professionals in your area and invite them to coffee. This is a great opportunity to <\/span><span style=\"font-weight: 400;\">tell them more about you and pick their brain for any advice they might have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making these connections can help you build your skills but can also assist you to get an edge <\/span><span style=\"font-weight: 400;\">when it comes to finding a job. There are also a lot of great LinkedIn groups focused on marketing. By joining these groups, you can interact with other professionals and build relationships.<\/span><\/p>\n<h2><b>Final thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a degree, the next best thing is a desire to be successful. If you can show a <\/span><span style=\"font-weight: 400;\">potential employer that you not only have the knowledge to do the job but also the motivation to <\/span><span style=\"font-weight: 400;\">succeed and grow each day, finding a great marketing job is possible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever thought about what it would be like to work in digital marketing? You\u2019re not alone. According to a recent report by Glassdoor, digital marketing jobs are some of the most sought-after by both Gen Z and other generations. But what if you don\u2019t have a degree in marketing? Does that mean some [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":4647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11,8],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-posts","tag-marketing","tag-social-media","match-height"],"featured_image_src":"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/12\/Blog_header_How_to_Get_a_Job_in_Digital_Marketing_without_a_Degree.png","featured_category":"Guest Posts","_links":{"self":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/4646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/comments?post=4646"}],"version-history":[{"count":3,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/4646\/revisions"}],"predecessor-version":[{"id":4650,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/4646\/revisions\/4650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/media\/4647"}],"wp:attachment":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/media?parent=4646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/categories?post=4646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/tags?post=4646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}