{"id":4322,"date":"2022-07-19T18:09:01","date_gmt":"2022-07-19T17:09:01","guid":{"rendered":"https:\/\/blog.alison.com\/?p=4322"},"modified":"2025-03-26T15:30:11","modified_gmt":"2025-03-26T15:30:11","slug":"social-media-etiquette-dos-and-donts-for-business","status":"publish","type":"post","link":"https:\/\/alison.com\/blog\/social-media-etiquette-dos-and-donts-for-business","title":{"rendered":"Social Media Etiquette: Do\u2019s and Don\u2019ts For Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media is an inescapable part of modern life, with over 150 active platforms and more than 3 billion daily users. Whether you&#8217;re a seasoned user or just starting out, it&#8217;s clear that social media is here to stay. Initially personal, these platforms have evolved into useful tools for digital marketing. Savvy businesses use social media to connect with audiences, market products, and enhance their online presence. In this guide, we\u2019ll explore the various types of social media platforms and delve into essential social media etiquette for businesses.<\/span><\/p>\n<h3><strong>Social Media: A Powerful Tool for Your Business<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cSocial media\u201d is the collective term for the interactive technologies that drive communication, information and idea sharing, common interests and expression across the digital world. These platforms allow users to create web content and share it with others instantly. Social media engagement is vital for any business that wishes to grow.<\/span><\/p>\n<h3><b>Social Media Marketing Goals For Business<\/b><\/h3>\n<p><strong>Social media allows businesses to achieve four key goals:<\/strong><\/p>\n<ul>\n<li>Brings new customers to your business<\/li>\n<li>Helps you discover new ideas and trends that can grow your business<\/li>\n<li>Connects you with your existing customers in more meaningful ways<\/li>\n<li>Enhances your brand<span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Understanding Social Media Platforms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you think of social media, social networking sites come to mind, but there are more types, each serving a specific function. Blogs, instant messaging platforms, podcasts, photo-based sharing platforms and video-sharing sites make for a kaleidoscope of options for connecting with your audience. They also create common dilemmas: What should you post, or not post? When should you post it? When should you like, share, or retweet a post? Which platform is best for your business? By laying out the basics and recommending free online courses that will teach you how to utilise this magical marketing tool, we will help you become a confident social media user.<\/span><\/p>\n<div id=\"attachment_5879\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5879\" class=\"size-medium wp-image-5879\" src=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280-300x212.jpg\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280-300x212.jpg 300w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280-1024x724.jpg 1024w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280-768x543.jpg 768w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280-400x284.jpg 400w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280-1080x764.jpg 1080w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280-980x693.jpg 980w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280-480x339.jpg 480w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/marketing-2483856_1280.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-5879\" class=\"wp-caption-text\">Image by Gerd Altmann from Pixabay<\/p><\/div>\n<h3><strong>Popular Social Media Networks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The top networking sites include:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/alison.com\/course\/using-linkedin-as-a-business-tool?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><b>LinkedIn<\/b><\/a> <span style=\"font-weight: 400;\">(primarily for business)<\/span><\/li>\n<li><a href=\"https:\/\/alison.com\/course\/learn-how-to-master-facebook-ads-for-beginners-and-experts?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><b>Facebook<\/b><\/a><\/li>\n<li><a href=\"https:\/\/alison.com\/course\/twitter-marketing?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><b>X (formerly Twitter)<\/b><\/a><\/li>\n<\/ul>\n<p>Social media platforms for businesses encourage users to share thoughts and ideas. You can create groups, have discussions and market your business through targeted posts.\u00a0<b><\/b><span style=\"font-weight: 400;\">Through advertising, you can further enlarge your audience reach. You can also harvest data through them that allows you to know your customers and cater to their needs.\u00a0<\/span><span style=\"font-weight: 400;\">Rough estimations put <strong>Facebook<\/strong> at 3 billion users worldwide, <strong>LinkedIn<\/strong> at over 1 billion users, <strong>X<\/strong> at between 200 and 500 million users\u00a0so the potential benefits are enormous. <strong>Threads<\/strong>, which benefited from the migration of Twitter users following Elon Musk&#8217;s purchase, has an estimated 130 million users.<\/span><\/p>\n<h4><strong>Discover how to begin with free online courses:<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/alison.com\/course\/facebook-advertising-for-beginners\"><span style=\"font-weight: 400;\"><strong>Facebook Advertising for Beginners<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> covers launching a campaign, reaching the right audience and avoiding common mistakes.<\/span><\/li>\n<li><a href=\"https:\/\/alison.com\/course\/using-linkedin-as-a-business-tool-2022\"><span style=\"font-weight: 400;\"><strong>Using LinkedIn as a Business Tool<\/strong> <\/span><\/a><span style=\"font-weight: 400;\">explains the platform\u2019s features and industry-level best practices.<\/span><\/li>\n<\/ul>\n<h3><strong>Leveraging Discussion Forums<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Forums like <strong>Reddit<\/strong> and <strong>Quora<\/strong> spark conversations where people can ask questions and attract like-minded people to sub-communities. As a business owner, you can set yourself up as an industry thought-leader by answering questions and drive the audience to your business website. The free marketing course, <\/span><a href=\"https:\/\/alison.com\/course\/basics-of-social-media-marketing\"><span style=\"font-weight: 400;\">Basics of Social Media Marketing<\/span><\/a><span style=\"font-weight: 400;\">, includes teaching on using Quora and X to drive traffic to your website.<\/span><\/p>\n<h3><strong>The Power of Consumer Reviews<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5880 alignleft\" src=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/thumb-3150402_1280-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/thumb-3150402_1280-300x200.jpg 300w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/thumb-3150402_1280-1024x682.jpg 1024w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/thumb-3150402_1280-768x512.jpg 768w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/thumb-3150402_1280-1080x720.jpg 1080w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/thumb-3150402_1280-980x653.jpg 980w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/thumb-3150402_1280-480x320.jpg 480w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/thumb-3150402_1280.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Leverage consumer review sites like<strong> Yelp<\/strong>, <strong>TripAdvisor<\/strong>, and <strong>TrustPilot<\/strong> to build brand reputation. Here, customers are encouraged to review their experience of a product, place or service and advise potential consumers on whether it is worth the buy. Businesses following best practices for using social media for customer service use these to track customer feedback, resolve problems and improve customer experiences. In these digital days, consumers are more inclined to check online reviews before making purchase decisions, including on <strong>Google<\/strong> and <strong>Facebook<\/strong>. Businesses benefit most when they engage with their reviews. <\/span><span style=\"font-weight: 400;\">Brightlocal\u2019s Local Consumer Review 2024<\/span><span style=\"font-weight: 400;\"> found: \u201c88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would use a business that doesn\u2019t respond to reviews at all.\u201d<\/span><\/p>\n<h3><strong>Engaging Through Media Sharing Networks<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cA picture is worth a thousand words\u201d &#8211; and countless opportunities to showcase your business on image-sharing platforms like Snapchat and Instagram! Businesses curate content that will attract audiences and customers and use this to sell their product. Social media content creation can enable your business to<\/span><a href=\"https:\/\/alison.com\/course\/instagram-marketing-in-2021-grow-followers-organically?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><span style=\"font-weight: 400;\"> grow your audience organically<\/span><\/a><span style=\"font-weight: 400;\"> and engage users through lifestyle posts, product offerings or other services shared on the page.<\/span><\/p>\n<h3><strong>Using Video Hosting Sites<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/alison.com\/course\/youtube-marketing-the-five-essential-steps?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\">YouTube<\/a><\/strong><span style=\"font-weight: 400;\"> and increasingly, <\/span><strong><a href=\"https:\/\/alison.com\/tag\/tiktok\">TikTok<\/a><\/strong><span style=\"font-weight: 400;\">, have changed the way we think about and consume video content. While previously, video was limited to skilled professionals, today, anyone can become a \u2018<\/span><a href=\"https:\/\/alison.com\/course\/how-to-make-a-youtube-channel-for-beginners?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><span style=\"font-weight: 400;\">YouTuber<\/span><\/a><span style=\"font-weight: 400;\">\u2019. With 2.49 billion users worldwide, YouTube is well worth a little social media content creation. Videos can be any length and the platform is a cinch to use. TikTok has 1 billion users, approximately 50% of them aged 10-39 years, according to <\/span><span style=\"font-weight: 400;\">Search Logistics<\/span><span style=\"font-weight: 400;\">. TikTok videos recorded in app range from 15 seconds to three minutes. Uploaded videos can be up to ten minutes long. Daunted? Don\u2019t be. Discover how to create eye-catching videos can maximise your social media engagement with expert tuition on Alison.<\/span><\/p>\n<div id=\"attachment_5882\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5882\" class=\"size-medium wp-image-5882\" src=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-300x200.jpg 300w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-1024x683.jpg 1024w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-768x512.jpg 768w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-1536x1024.jpg 1536w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-1080x720.jpg 1080w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-1280x853.jpg 1280w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-980x653.jpg 980w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash-480x320.jpg 480w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/aqviews-mfWsMDdN-Ro-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-5882\" class=\"wp-caption-text\">Photo by AQVIEWS on Unsplash<\/p><\/div>\n<h3><strong>Creating an Engaging Blog<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Blogs enable you to lay out your stall and explain your offering in more detail. Alison\u2019s <\/span><a href=\"https:\/\/alison.com\/tag\/blogging\"><span style=\"font-weight: 400;\">Blogging courses<\/span><\/a><span style=\"font-weight: 400;\"> will teach you how to set up a blog, usually using WordPress. Discover how to create content that achieves your aims, whether that is increasing links to your website or simply sharing your passion for travel, fashion, or in our case, empowering people through education and skills training!\u00a0<\/span><\/p>\n<h2><b>Social Media Strategy for Businesses<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The list above is by no means exhaustive. With so many options, it is easy to get lost in the social media maze and try to juggle all of them. However, this may not be practical, necessary, or beneficial for your business. Discern which platforms are best-suited to your business and will help you achieve your<\/span><a href=\"https:\/\/alison.com\/course\/the-complete-social-media-marketing-course?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><span style=\"font-weight: 400;\"> social media marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> goals and objectives.\u00a0<\/span><span style=\"font-weight: 400;\">Without a clear strategy, you can get caught up in the virtual world and end up performing cardinal sins which can be detrimental to your digital reputation.<\/span><\/p>\n<h3><strong>Social Media Etiquette for Business<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social media etiquette refers to the set of guidelines that individuals and organisations adhere to, to maintain their online reputation. It is an often-unspoken set of rules that govern online activity, and gain the respect of fellow users. Being on your<\/span><a href=\"https:\/\/alison.com\/course\/business-etiquette-and-professionalism?utm_source=alison-blog&amp;utm_medium=referral&amp;utm_campaign=blog-course-marketing\"><span style=\"font-weight: 400;\"> best behaviour as a business<\/span><\/a><span style=\"font-weight: 400;\"> is as important as maintaining personal etiquette on social media.<\/span><\/p>\n<h2><b>Social Media Etiquette: Business Do\u2019s And Don\u2019ts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whatever you post may live online forever \u2013 even if you delete it. In a split second, someone may have seen and \u201cscreengrabbed\u201d your post to share with the rest of the world. If it was negative, it could have a disastrous effect on your business. Knowing and following social media etiquette could be your company\u2019s saving grace.<\/span><\/p>\n<h3><strong>Do<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Separate your personal and business accounts<\/b><span style=\"font-weight: 400;\">. You don\u2019t want to accidentally share memes on your business account that belong on your personal page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fact check<\/b><span style=\"font-weight: 400;\">. Before posting, be sure of the facts. You don\u2019t want to go viral for sharing fake news as a reputable business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Create content suitable for each platform<\/b><span style=\"font-weight: 400;\">. Research, know and understand which platforms are the best fit for your business. Tailor your content to the specific platform and audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retain the human touch<\/b><span style=\"font-weight: 400;\">. There are several social media management tools to help businesses plan calendars, manage workflows and conversations, measure ROI and gain user insights. It is possible to automate many posts, but always leave room for the human touch with live responses and user engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Have a social media guide and policy<\/b><span style=\"font-weight: 400;\">. This empowers your employees with knowing what to share, guarding your online safety, being your business representative, compliance, and best practices for each platform.<\/span><\/li>\n<\/ul>\n<div id=\"attachment_5881\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5881\" class=\"size-medium wp-image-5881\" src=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-1679230_1280-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-1679230_1280-300x199.jpg 300w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-1679230_1280-1024x680.jpg 1024w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-1679230_1280-768x510.jpg 768w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-1679230_1280-1080x717.jpg 1080w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-1679230_1280-980x651.jpg 980w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-1679230_1280-480x319.jpg 480w, https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/social-media-1679230_1280.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-5881\" class=\"wp-caption-text\">Image by Alexa from Pixabay<\/p><\/div>\n<h3><b>Don\u2019t<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engage with trolls<\/b><span style=\"font-weight: 400;\">. These users thrive on antagonism and provoking reactions from others. Don\u2019t take the bait.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Overshare<\/b><span style=\"font-weight: 400;\">. Too many shares and updates can clog your audience\u2019s timeline. If what you share is irrelevant to your business, you run the risk of losing customers and followers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c<\/span><b>Overpromote<\/b><span style=\"font-weight: 400;\">\u201d. Find a healthy balance between organic and paid posts across all your platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complain, be negative or abuse hashtags (#)<\/b><span style=\"font-weight: 400;\">. These online behaviours won\u2019t endear your audience to further engage with your account or your business. Instead, adopt a positive response and reactions to criticism, post positive news and content and be moderate in your hashtag use. Find out more with a course like <\/span><a href=\"https:\/\/alison.com\/course\/instagram-marketing-using-hashtags-promotion-strategies\"><span style=\"font-weight: 400;\">Instagram Marketing Using Hashtags Promotion Strategies<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><strong>These are just some of the practices to adopt to ensure you post on the right side of the constantly changing social media landscape. Ready to learn more about social media engagement? Check out our vast and ever-growing selection of free online social media marketing courses!<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/tYXW2iWOpkw?si=2qRtAojKa2VymjJg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Frequently Asked Questions<\/span><\/h2>\n<ol>\n<li><b> What are some of the biggest mistakes businesses make on social media?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There are a few key blunders to avoid:<\/span><\/p>\n<ul>\n<li><b>Losing the human touch<\/b><span style=\"font-weight: 400;\">: While scheduling tools are great, rely on live responses and genuine engagement to build connections.<\/span><\/li>\n<li><b>Overpromoting<\/b><span style=\"font-weight: 400;\">: Strike a balance between organic content and paid promotions. Don&#8217;t bombard your audience with constant sales messages.<\/span><\/li>\n<li><b>Negativity<\/b><span style=\"font-weight: 400;\">: Maintain a positive presence. Respond to criticism constructively, and avoid complaining or negativity.<\/span><\/li>\n<li><b>Lack of fact-checking<\/b><span style=\"font-weight: 400;\">: Spreading misinformation can damage your reputation. Double-check information before posting.<\/span><\/li>\n<li><b>Inconsistent branding<\/b><span style=\"font-weight: 400;\">: Tailor content to each platform and audience, but ensure your brand voice remains consistent across all channels.<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b> How can I choose the right social media platforms for my business?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The best platforms depend on your industry and target audience. Here&#8217;s a breakdown:<\/span><\/p>\n<ul>\n<li><b>LinkedIn<\/b><span style=\"font-weight: 400;\">: Ideal for B2B businesses and professional networking.<\/span><\/li>\n<li><b>Facebook<\/b><span style=\"font-weight: 400;\">: Great for reaching a broad audience and building brand awareness.<\/span><\/li>\n<li><b>X<\/b><span style=\"font-weight: 400;\"> (formerly Twitter): Excellent for real-time updates, news, and customer service.<\/span><\/li>\n<li><b>Instagram<\/b><span style=\"font-weight: 400;\">: Perfect for visual content and connecting with a younger demographic.<\/span><\/li>\n<li><b>YouTube<\/b><span style=\"font-weight: 400;\">: Ideal for video content tutorials, demonstrations, or behind-the-scenes glimpses.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Consider your target audience&#8217;s demographics and online habits when making your choices.<\/span><\/p>\n<ol start=\"3\">\n<li><b> How can I deal with negative comments or reviews online?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Respond promptly and professionally to negative comments or reviews. Acknowledge the customer&#8217;s frustration and offer solutions.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Thank them for their feedback.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Apologise for any inconvenience.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Explain what steps you&#8217;ll take to address the issue.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Maintain a calm and courteous tone.<\/span><\/li>\n<\/ul>\n<p><strong>By addressing concerns publicly, you demonstrate that you value customer feedback and take complaints seriously. This can turn a negative experience into a positive opportunity to showcase your customer service skills.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is an inescapable part of modern life, with over 150 active platforms and more than 3 billion daily users. Whether you&#8217;re a seasoned user or just starting out, it&#8217;s clear that social media is here to stay. Initially personal, these platforms have evolved into useful tools for digital marketing. Savvy businesses use social [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":4323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[770,29,8],"class_list":["post-4322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alison-in-action","tag-business","tag-online-business","tag-social-media","match-height"],"featured_image_src":"https:\/\/alison.com\/blog\/wp-content\/uploads\/2022\/07\/Social-media-etiquette_blog_header.png","featured_category":"Alison in Action","_links":{"self":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/4322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/comments?post=4322"}],"version-history":[{"count":8,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/4322\/revisions"}],"predecessor-version":[{"id":5887,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/posts\/4322\/revisions\/5887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/media\/4323"}],"wp:attachment":[{"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/media?parent=4322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/categories?post=4322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alison.com\/blog\/wp-json\/wp\/v2\/tags?post=4322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}