Summary
- Global PR Strategy and Leadership: lead Alison’s global PR strategy, building brand recognition/reputation in countries worldwide. Use tools to track media coverage, visibility and leadership.
- Build media relationships, lead global campaigns, and oversee press materials, inquiries, and outreach.
- Set KPIs, monitor performance, and ensure alignment with global goals. Manage crisis communications and assist customer support with guidelines and messaging.
- Influencer Strategy: create and implement a global influencer strategy, defining how Alison builds relationships with learners through top-tier influencers. Execute partnerships, ensure consistent messaging and alignment with global KPIs. Create reporting to track performance at global level and oversee influencer guidelines and briefings to maintain brand consistency.
- Brand Partnerships: Support the CEO and Head of Marketing in identifying brand promotion opportunities that align with Alison’s values and priorities. Formulate, execute and oversee contact building. Manage outreach efforts and assist with contract negotiations. Ensure partnerships align with strategic goals, empower our brand identity and deliver company growth.
- Affiliates: manage our affiliates program, creating connections and setting long-term partnerships.
Qualifications Required
- Minimum of 8 years experience in brand relations, public relations, influencer marketing or a similar role within the education industry.
- Native-level English required. Good command of Spanish is a bonus.
- Proven experience in building a successful global comms framework.
- Excellent organizational skills, and ability to manage multiple projects at the same time
- Result-oriented, with strong quantitative and qualitative analytical skills
- Proactive team player and independent to meet goals
- Ready to learn, grow and adapt in a fast-paced and international environment
- Background of working with different departments and tight deadlines
- Education: Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
What You Will Get
- The opportunity to make an impact and grow your career at a fast-growing international company.
- A fast-paced work environment that expects personal responsibility and gives autonomy in return.
- Work from home, and with a team located worldwide.
- Excellent remuneration and ability to advance.
To apply for this role, complete this application form
Because Alison receives a high volume of applications, we do not respond to every application. Assume we have received and reviewed your application.
All contact will be treated in confidence.
