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Role Responsibilities:
Manage the online marketing strategy and implementation for a leading international e-learning service with over 250,000 registered learners in over 200 countries worldwide. This role is a top-tier management opportunity for an experienced Online Marketing Manager. As a key member of the senior team you will be responsible for:
- Initiation, organization and coordination of the marketing activities for new customer acquisition
- Implementing a marketing strategy that will support strategic growth for new and existing clients
- Expanding ALISON's profile within key academic and commercial channels
- Developing and executing communications campaigns to increase exposure in target markets
- Directing and maintaining the marketing message within relevant website content
- Coordination of all online marketing campaigns
Role Requirements:
- Business or Marketing Degree
- Minimum of five years experience
- International online marketing experience preferred
- Experience in online learning, or educational or academic marketing an advantage
- Service sector Brand Management experience
- Excellent track record in the implementation of campaign metrics
- Excellent written and verbal communication skills
- Strong creative and conceptualization abilities
- Ability to work under pressure and on own initiative
- Highly analytical and strong attention to detail
- Ability to work in a team environment
- Proficiency in all basic business software applications
The position is a senior management position reporting to the CEO. The successful candidate will have the opportunity to contribute to the overall strategic development of the business.
Previous experience of a new high-growth/rapidly-expanding business environment will be an advantage.
To apply, please send your c.v. or résumé and a cover letter explaining why you are the right person for this position to: careers@alison.com. Your cover letter should indicate that you have reviewed our website and courses, and that you have an understanding of the type of organization we are and what we are trying to achieve. Please include the position applied for in the subject field of your e-mail. Thank you.
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Company Background
ALISON (www.alison.com) is a global leader in the provision of free-to-access interactive training courseware for basic skills with over 250,000 registered learners in more than 200 countries and territories. Training provided includes IT Desktop Application training, Touch Typing, English Language, Health and Safety, Health Literacy, Financial Literacy and Psychometric tests. ALISON is a for-profit social enterprise with a mission to enable anyone, anywhere, to educate themselves for free via high-quality interactive multimedia courseware on any subject. ALISON is on track to achieve one million registered learners by the end of 2009 with a goal of achieving ten million learner registrations by the end of 2010. ALISON has recently agreed a number of significant partnerships which will enable it to achieve its registration targets. This business has a solid team, exceptional technology, and increasingly strong brand recognition.
ALISON: Educate Yourself for Free!
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