Any organization wishing to promote its good and services on one of the 'stickiest' sites on the Web, ALISON: The Free Global Learning Experience.
Why Advertise on ALISON?
ALISON offers a unique advertising opportunity.
(i) Highly Targeted Audience
Because ALISON requests detailed personal profile information from learners as they register and study on ALISON, we know who our site visitors really well. For instance, we know that as of August 25th 08, we had 3,983 ALISONIANS who like Opera Music and over 5,493 that kept dogs as pets.
More than anything however, we know what people are studying. For example, you could market risk insurance direct to our learners of one of our Health & Safety courses.
Want to advertise accountancy classes? Why not advertise to the learners on our basic bookkeeping course? Let well-targeted advertising work for you via ALISON. To understand more about who the "ALISONIANS" are, click here.
(ii) Marketing to Learners!
By virtue of the nature of the ALISON website, visitors are nearly all people wishing to learn more about important subjects and skills. Many wish to improve their skills to increase their potential employment prospects are current earnings. Learners are by definition some of the best motivated and most productive people in our global society. They are consumers you should want to know about your organization’s products and services.
(iii) Brand Association
ALISON is a social enterprise with a mission to make all learning freely accessible to all online. By advertising on ALISON, you support or mission and our efforts to make it a reality. ALISON is not only a socially aware enterprise, it is a highly innovative and progressive service to have your products and services associated with.
In the recent UK Department for Innovation, Universities & Skills (DIUS) report on informal adult learning commissioned by Secretary of State John Denham, ALISON is featured as a “new technology that is opening up the world of knowledge and offering new, flexible and exciting ways to learn” (Innovation, Universities & Skills (2008). With the remarkable growth in worldwide online learning, ALISON represents an exciting new opportunity for advertisers.
ALISON offers an unique advertising opportunity through the sponsorship of its monthly newsletter which is distributed worldwide to over 100,000 registered learners.
Other sponsorship opportunities exist for the promotion of your products and services and a once-off or sustained basis throughout the ALISON website. Contact us today to learn more about sponsorship on ALISON.