This is just about the coolest marketing job we could imagine someone having. It’s a position for a person with unique vision, creativity and bundles of energy.

You know MySpace, Facebook, Xanga, YouTube, Second Life et al like the back of your hand. You’re the first to discover the latest online buzz, you have many online friends, and you regard yourself as a digital native. Ideally, you also have experience with more traditional media and PR as well as experience in an Internet or Web-based role, including online organising, Web site development and implementing online campaigns. Blogging experience, effective writing skills, marketing, journalism, RSS and HTML knowledge are a huge plus.

You will work with a team to generate ‘buzz’ for ALISON, a free e-learning service. This is not sales as it is primarily a free service. However you will use your creativity to find interesting ways of introducing the service online and to stay connected and tuned in to key influencers. You will be the primary innovator driving the creation of a thriving online ALISON community of connected learners. As an ALISON evangelist you will be relentless about spreading the ALISON message.

Primary Responsibilities Include:

• Build real and authentic relationships with key influencers in social networks, and use them to get the word out about ALISON.
• Pitch ALISON to our target audience.
  
• Reach out to learners, connect them, inform them, share tips, build an online community of learners.
• Use blogs, RSS, e-newsletters, and other means to reach potential and existing learners.
• Create fun product pages on various social networks and keep them up-to-date. Post relevant information to forums and message boards.
• Help plan and execute creative guerilla marketing campaigns.
• Pay attention to entertainment news to help generate topical pop culture references and stunts to generate buzz.
• Develop and optimise e-mail campaigns.
• Monitor buzz, news, growth, and create appropriate reporting for tracking.
• Analyse and report competition’s social marketing activities, and, suggest a course of action to beat the competition.

Required Experience and Skills:

• A Bachelor’s degree or equivalent career experience.
• PR and/or a Web-based role in online organising, Web site development, or implementing online campaigns.
• Tech savvy, comfortable with Office and contact management software.
  
• Ability to read, analyse, and interpret common projection and tracking reports, budgets, and programme documents.
• Excellent writing skills.
• You must have an edge! We can’t define it, but we recognise it when we see it.

• Blogging experience, marketing, journalism, RSS-experience are a huge plus.

Salary:

We offer a very competitive salary, vacation and benefits package.

Location:

We are in Galway, Ireland. You can be anywhere.

To apply for this position, send us your ideas, your C.V./résumé and locations that we can find you online. Engage us in a way that demonstrates your natural marketing savvy. Send a cover note with your C.V./résumé to careers@alison.com. Please include the position applied for in the subject field. Thank you.