Are you a creative, engaged, Internet-savvy leader with a good understanding of e-Learning marketing and deep insight into how to leverage online tools and content to attract and engage visitors? As an Internet visionary and primary business evangelist - your passion, strategy and team leadership should drive dramatic growth for this unique global learning site.

You’re a senior Internet professional and business builder with an entrepreneurial edge. Ideally you’ve worked with a large Internet or e-Learning type organisation and understand the opportunity (and challenges) of growing an online community. That being said, this is a highly entrepreneurial environment where you can take the initiative and influence the business at a senior level. This business has a solid team, exceptional technology, and increasingly strong brand recognition. With your online community-building expertise and natural business leadership skills you will help ALISON achieve its next level of success.

Primary responsibilities:

• Web site: Develop and execute an online learner acquisition, retention and re-activation strategy designed to maximise site traffic, sales demand and a learner base that is consistent with overall corporate brand strategy. Develop and implement strategies to increase traffic to the Web site and optimise conversion rates.
• E-Marketing: Maximise paid/natural search traffic and order conversion, while meeting cost-per- acquisition targets. Responsible for paid search program success through successful bidding strategies and effective keyword management on pay-per-click search engines; manage positioning to meet ROI targets.
• Web Advertising: Direct interactive agency marketing and media campaigns to meet business performance objectives. Tracking and measuring online advertising programs; designing test strategies and creative to optimise results. Make recommendations for future programs.
• Affiliate Marketing: Execute effective affiliate programs/publisher management activities to achieve business development goals. Accountable for the strategic planning and growth of the affiliate program.
• E-mail Marketing: Measure and execute optimised e-mail campaigns through successful customer segmentation and effective recommendations.
• Social Media Marketing: Utilise social media marketing techniques to publicise ALISON and create a ‘buzz’ around the site. Position ALISON to take advantage of new media such as YouTube, Second Life^® and other new media sites.
• SEO/Content Management: Provide effective management of natural search programs internally and through third-party SEO vendors.
• Marketing Reporting and Analyses: Oversee the tracking and analysis of our marketing effectiveness to ensure we are constantly learning and improving our marketing tactics and spending.
• Competition Analysis: Analyse and report competition’s e-marketing activities and recommend courses of action to beat the competition.

Required experience and skills:

• Must have a minimum of five years marketing experience.
• Strong knowledge of advertising sales and Internet, and have demonstrated understanding of best practices with Google^TM, MSN^® and Yahoo!^®.
• Internet industry contacts (agency and client side).
• A Bachelor’s Degree in Business or Marketing, or equivalent experience required. A Masters or MBA a plus.
• Use of word processors, spreadsheets, e-mail, presentation, database programs, contact management, broadcast e-mail, and database marketing and e-commerce tools is required. In addition, a breadth of knowledge of Internet and software as a service (SaaS) and mobile technologies is required.
• Ability to read, analyse, interpret common projection and tracking reports, budgets, and program documents along with the ability to communicate in both written and verbal form with executives and individuals at all levels within the Internet marketing industry.

Salary and benefits:

A very competitive salary and benefits package commensurate with the position is on offer to the right candidate.

Application process:

Please send your c.v. or résumé and a covering note outlining why you are the right person for this position to: careers@alison.com.
Please add the position applied for in the subject field of the e-mail. Thank you.