Knowing the Difference between an Idea and an Opportunity

Course

ID: 482 | Video: High | Audio: High | Animation: None

Equivalent to FETAC: Level 5 | Equivalent to QCF (UK): Level 3

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Learn how to recognise the difference between an idea and an opportunity.

By Publisher: Stanford | Factsheet

Building a successful business demands lots of qualities in an entrepreneur. Examples are the skill to see and recognise where improvements can be made, and knowing when help is needed to look after certain aspects of a business. In this free online course, Tom Byers, a professor at Stanford University, sets out to distinguish between good and not so good entrepreneurs based on the decisions or principles they adhered to during the initial growth phase of their start-up companies. In particular, he reviews the importance of being able to distinguish between an idea and an opportunity. Entrepreneurs generate many ideas but only some become real opportunities for their business. He discusses how a business can get into a good marketing position and get over the chasm from being a small company to a worldwide phenomenon. He also explains how success is often a partnership between ideas and opportunities which work together to bring the final product to fruition. This course will be of great interest to entrepreneurs looking for some guidance on building their own start-up business and to all business professionals who would like a new look at important factors which are not always considered when running a successful business.

Modules in Knowing the Difference between an Idea and an Opportunity

Learning Outcome

Learning outcomes: - Understanding of considerations of building a company; - Examine what traits are needed to be a successful entrepreneur; - What a marketing model can achieve in the case of a start-up company.

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Comments & Reviews

  • George Adams - United States of America

    2012-08-23 02:08:55

    Course Module: Module 2: Difference between an Idea and an Opportunity Assessment
    Course Topic: Knowing the Difference Between an Idea and an Opportunity Assessment
    Comment: Out of the questions that I got incorrect... answer need to be based on what the instructor stated.

    Example answer: marketing , I wrote "notion of marketing" which is wat the instructor said. Another example ; answer: partnership, I wrote "partnering" which again is exactly the term used by the instructor.