Understanding Your Customers to Drive Sales
ID: 427 | Video: High | Audio: High | Animation: None
Equivalent to FETAC: Level 5 | Equivalent to QCF (UK): Level 3
Learn about understanding your customers to drive product sales.
Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.
Modules in Understanding Your Customers to Drive Sales
Learning outcomes: - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues; - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be; - Understand why businesses must serve the customer by providing a free trial of the product;
Thami Mfundisi - South Africa
2013-04-30 08:04:18
Course Module: Module 1: Understanding Your Customers to Drive SalesCourse Topic: Facing Competition Creating a Barrier to EntryComment: It is important to consider the barriers to entry for any new business. When I started mine, I neglected to think about competition to participate & it got me to where I am now - company closed.
Saadiah Greene - United States of America
2013-04-25 23:04:43
Course Module: Module 1: Understanding Your Customers to Drive SalesCourse Topic: Strategy for Creating Customer AwarenessComment: I thought it was a really great Study because it shows you how things are done now and how things were done there And it kind of show you the basics of internet working With people on the web
Sanjay Gangabisson - South Africa
2013-03-07 09:03:25
In the internet business, the threat from competitors for small and mid-sized organizations is very high
Sanjay Gangabisson - South Africa
2013-03-07 09:03:44
Tzuo believes that as a company grows in revenue and complexity, it is important to have a metrics driven sales model. Factors such as the number of people visiting the company's website, effectiveness of search engine marketing, qualification rates, close rates and average size of deals are all important metrics which help in building a baseline. Tweaking these metrics can improve results and lead to a deeper understanding of the market
Sanjay Gangabisson - South Africa
2013-03-07 09:03:30
One point you got an organization's processes wrapped around it you pretty much good point of sustainability but you got to get that company to that level.