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Understanding Your Customers to Drive Sales


Understanding Your Customers to Drive Sales

Understanding Your Customers to Drive Sales

Learn about understanding your customers to drive product sales.


Students: 5,388
Course Description

Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues.
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He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes: - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues; - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be; - Understand why businesses must serve the customer by providing a free trial of the product;


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Module Title
Module 1: Understanding Your Customers to Drive Sales
Module 2: Understanding Your Customers Assessment

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Background  
Course Rating (By Learners)
Course Title Understanding Your Customers to Drive Sales
Course # 427
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 11 May 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only High
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

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  • Angella Rolle Bahamas Loved it. 2015-01-22 21:01:20
  • Angella Rolle Bahamas The Customers to Drive Sales course was very informative. I have learned a lot from this, I would recommend. 2015-01-22 21:01:53
  • Roshan Shanbhag India Short, precise and to the point. This is the description about the course from my side. Experienced person sharing his knowledge about the different ways to know the customers was very helpful and there were a lot of take-aways from this course. 2015-01-10 14:01:32
  • Auclair Gourdet Dominican Republic I think today's business is totally different then it was before,because with the Internet the customer can make a quick views,look at your product and make a decision to buy.Now is the job of the company not only to create an easy website allow the customer to subscribe,and try the product if is nessessary and get the salesman to follow up and close the deal. 2015-01-09 15:01:17
  • Yuvraj Babu India The reality is, you no longer drive company and brand messaging – your customers do. Consumers and sales prospects are interacting with your company in myriad ways across multiple touch points. Today's customers are empowered: they expect companies to give them what they want, how they want it. 2015-01-06 07:01:06
  • Sunil Sharma India this is a most focusing area if you are running your own business or working professional, this will lead you to huge success if you rightly understand this. 2015-01-03 09:01:58
  • Cindy Singh Trinidad and Tobago This course highlighted some of the pertinent factors that businesses should consider in order to successfully meet the dynamic needs of customers in today's technologically driven society 2015-01-01 16:01:22
  • Auguste Gadeau Philippines I learn a lot even i am not in software business, i will use the techniques thought in other businesses 2014-12-28 10:12:51
  • Magdalena Andreozzi United States of America very concise and informative 2014-12-26 14:12:04
  • Jan Hlava Czech Republic My first experience on Alison. It is short, interesting course format for me. About the course: It is just an oral presentation - more visual information might increase the engagement. But thanks a lot! 2014-12-20 02:12:07
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Free, Online Understanding Your Customers to Drive Sales Course.