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Understanding Your Customers to Drive Sales


Understanding Your Customers to Drive Sales

Understanding Your Customers to Drive Sales

Learn about understanding your customers to drive product sales.


Students: 6,294
Course Description

Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues.
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He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes: - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues; - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be; - Understand why businesses must serve the customer by providing a free trial of the product;


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Module Title
Module 1: Understanding Your Customers to Drive Sales
Module 2: Understanding Your Customers Assessment

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Background  
Course Rating (By Learners)
Course Title Understanding Your Customers to Drive Sales
Course # 427
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 11 May 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only High
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Post-Secondary
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

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  • aaa
    GD Kelly Australia Brilliant, however a broader sales topic would be of greater benefit. 2015-04-18 10:04:45
  • aaa
    Joan Mir United Kingdom Interesting course. 2015-03-26 15:03:32
  • aaa
    Deepak Chandu India Seems to be a pretty good and straight forward course. Was very simple to understand and co-relate to the real life sales scenarios. 2015-03-23 06:03:43
  • aaa
    Usha Poovanna Canada Very good learning experieince 2015-03-13 23:03:52
  • aaa
    Naomi Hayles United Kingdom This course gave me a wider understanding of the process of sales aswell as understanding what your customer want. 2015-02-25 21:02:42
  • aaa
    Marjolein Assouad Canada It's interesting but the speaker speaks way to fast!! 2015-02-20 00:02:19
  • aaa
    Dawan Ghareeb Iraq Good 2015-02-17 21:02:08
  • aaa
    Jessica Slocum United States of America It was informative with helping me start my new business and working with customers. 2015-02-15 21:02:27
  • aaa
    Justin Wohuinangu United States of America To drive sales you have to understand your customers needs and deliver a product or service that meets those needs. 2015-02-13 04:02:40
  • aaa
    Lara Hawkins Australia Thorough content and assessment. Thank you for creating this course. 2015-01-31 01:01:21
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Free, Online Understanding Your Customers to Drive Sales Course.