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Understanding Your Customers to Drive Sales


Understanding Your Customers to Drive Sales

Understanding Your Customers to Drive Sales

Learn about understanding your customers to drive product sales.


Students: 5,063
Course Description

Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues.
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He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes: - Understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues; - Learn that when designing a complex product a business should create a layered product, that allow customers choose how complex the functionality of the product should be; - Understand why businesses must serve the customer by providing a free trial of the product;


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Module Title
Module 1: Understanding Your Customers to Drive Sales
Module 2: Understanding Your Customers Assessment

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Background  
Course Rating (By Learners)
Course Title Understanding Your Customers to Drive Sales
Course # 427
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. Businesses must also provide a post-sales service to customers. This course will be of interest to business professionals who would like to learn what practices a business should implement so that it can better understand its customers to drive sales of its products or services. It is also a useful course for any entrepreneur seeking to develop an online business.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 11 May 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only High
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

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  • Uyai etukudo Nigeria I understood the course 2014-12-14 11:12:44
  • Hector Valantini Malawi This has been designed very well and from experience, it has boosted sales on my side 2014-12-02 15:12:31
  • Noel Adepoju Nigeria Understanding your customer is key in the 21st business environment. it help in products design, brand awareness, massive monitored sales with a brighter future plan 2014-11-27 16:11:24
  • Ramy Ghaly Egypt A brilliant course 2014-11-13 13:11:34
  • Abdulsamad Gicheru Kenya this course has enabled me to achieve my sales target where i am currently working on probation 2014-11-11 09:11:46
  • Roushdy Ismail Egypt Understanding customers is the key to giving them good service. To give good customer care you must deliver what you promise. But great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations To understand your customers well, you need to be attentive to them whenever you are in contact with them. The potential rewards are great: you can increase customer loyalty and bring in new business through positive word-of-mouth recommendation. There are three main ways to understand your customers better. One is to put yourself in their shoes and try and look at your business from their point of view. The second way is to collect and analyse data in order to shed light on their buying behaviour. The third way is simply to ask them what they think. 2014-10-13 19:10:32
  • Alysia Geneve Lopes United States of America This course was really interesting to learn about however I personally feel that it is based entirely on technology. I would be very much interested to learn how to drive sales on FMCG products. Overall it was a quite knowledgeable course. Thanks! 2014-10-08 22:10:52
  • Caroline Guisbert United States of America This was a good course 2014-10-07 18:10:44
  • Angela Swinerd United Kingdom Hello It highlighted the importance of the free trial model, metrics model and internal and external customer services under his perceptive and up-to-date angle. Thanks 2014-10-02 23:10:42
  • Allan Forrester United Kingdom very detailed understanding of a different approach to sales 2014-08-31 10:08:08
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