Staying Close to the Customer
ID: 445 | Video: High | Audio: High | Animation: None
Equivalent to FETAC: Level 5 | Equivalent to QCF (UK): Level 3
Learn about the importance of staying close to your customers.
Yahoo is a very popular Web site but, with strong competition for products and services coming from others like Google and Facebook, Yahoo as an organisation faces severe challenges in being more competitive in the advertising market. In this free online course Sue Decker, the CEO of Yahoo from 2008 to 2009, discusses how the founders of Yahoo focused on the needs of its customers by developing a hierarchal database structure for faster and more efficient searches making life easier for the customer. The course also looks at how internal structuring of the sales force was implemented to improve customer service, where the gap in monetising search queries between it and Google occurred, and recent acquisition proposals. This course will be of interest to advertising, business, marketing professionals and entrepreneurs who have an interest in how an online Web company uses its customer base as a business model.
Modules in Staying Close to the Customer
Learning outcomes: - Understand how Yahoo focus on their customer by working on an integrated service; - Monetising search queries on a website; - An overview of the key differences between Yahoo and key competitors.
Pieter Neethling - Australia
2013-05-19 11:05:25
Course Module: Module 2: Staying Close to the Customer AssessmentCourse Topic: Customer focus Assessment Comment: Customer focus is of most importance to any kind of business
Arnold Frazer - Bahamas
2013-04-08 03:04:17
Focus on the customers as the guiding light and not neglecting them for the advancement of developing new products.
Damilola Abidakun - Nigeria
2013-02-27 11:02:51
its great and well understood
Richard Baker - United States of America
2013-02-04 05:02:39
Course Module: Module 2: Staying Close to the Customer Assessment
Course Topic: Customer focus Assessment
Comment: Nice how different aspects off a jobs goal is locked in with others
RODEL Untalan - Philippines
2012-12-17 02:12:09
Course Module: Module 1: Staying Close to the Customer
Course Topic: The Guiding Light of Customer-centricity
Comment: At this course, the most important aspect in running a business we nee to focus to our customer to make our our business live well.