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Rethinking the Product Development Process


Rethinking the Product Development Process

Rethinking the Product Development Process

Learn how to rethink the product development process.


Students: 917
Course Description

This free online course features Steve Blank who is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering.
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In this course he discusses rethinking the product development model so that early stage companies can reduce their overall exposure to risk. You will learn that most start-ups fail because they don’t target the right market or the right customer. Steve Blank explains the customer development process and how successful businesses seek out real customers, ask for their feedback and analyse and fix any problems these customers encounter. He gives advice about not seeking media coverage too soon and also why company founders have been thrown out of their own companies. This course shows why customer feedback must not be outsourced and why it is important that company founders speak directly to their customers. You will also learn why there shouldn’t be vice presidents in a start-up and what a customer development team is for. This course will be of great interest to business professionals and entrepreneurs who want to gain greater knowledge and understanding about rethinking the product development model in business start-ups.

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Certification

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Learning Outcomes

Learning outcomes: - Learn why entrepreneurs should rethink the product development process; - How the failure of entrepreneurs to pinpoint the right market or the right customer is the reason most start-ups fail; - How an entrepreneur can prove a working hypothesis in relation to their customers and markets; - Why the company founders should be the first to try to generate sales; - Explain why you shouldn’t seek publicity and media coverage too soon; - Learn how starting a company and growing a company are two different skill sets; - Why customer feedback shouldn’t be outsourced; - Discuss why start-ups are not junior versions of larger companies;


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Module Title
Module 1: Rethinking the Product Development Process
Module 2: Rethinking the Product Development Process Assessment

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Background  
Course Rating (By Learners)
Course Title Rethinking the Product Development Process
Course # 400
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  This free online course features Steve Blank who is a serial entrepreneur with over 30 years of experience in high technology companies and management. He is also a Consulting Professor at Stanford in the Graduate School of Engineering. In this course he discusses rethinking the product development model so that early stage companies can reduce their overall exposure to risk. You will learn that most start-ups fail because they don’t target the right market or the right customer. Steve Blank explains the customer development process and how successful businesses seek out real customers, ask for their feedback and analyse and fix any problems these customers encounter. He gives advice about not seeking media coverage too soon and also why company founders have been thrown out of their own companies. This course shows why customer feedback must not be outsourced and why it is important that company founders speak directly to their customers. You will also learn why there shouldn’t be vice presidents in a start-up and what a customer development team is for. This course will be of great interest to business professionals and entrepreneurs who want to gain greater knowledge and understanding about rethinking the product development model in business start-ups.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 05 April 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only None
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

Study for Free at Your Own Pace! Start This Course

  • Sean Singco United Kingdom This is the first course I studied provided by ALISON's resources. The video aspect has been engaging, while Steve Blank proposed mind-stimulating ideas. The short duration of this course (approx. 1 hour) makes it perfect for team learning; I'm planning on incorporating this course with training my business team! 2014-08-11 17:08:55
  • Achraf Idrissi Morocco This course was really interesting as it gives new point of views regarding the product development process. 2014-07-26 00:07:39
  • Terry Nicholas United States of America Love Steve Blank! You can learn more from him in 5 minutes than you can from most MBA's in 5 years! 2014-04-28 02:04:27
  • Suzette Royal Canada Very informative, and I learn a lot of new information. 2014-04-26 08:04:22
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Free, Online Rethinking the Product Development Process Course.