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Marketing Success for Your Business


Marketing Success for Your Business

Marketing Success for Your Business

How to use marketing to drive your business growth.


Students: 3,872
Course Description

Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community.
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In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes for this course: - Learn how entrepreneurship is mostly a state of mind; - See how merging community with commerce was the winning ticket in business online; - Understand how new technologies are the key to solving marketing’s oldest problems; - Examine how Jeff Housenbold repositioned Shutterfly from photofinishing to personal publishing; - Learn about the mix of skills and attitude that is sought after in the search for talented employees; - How to survive in a competitive marketplace by differentiating yourself on the product shelf and providing real innovation; - The importance of doing research, but not letting your customers tell you what to build; - Why an old fashioned business like photo printing is surviving and thriving in electronic media; - Learn valuable pieces of advice for being successful in any business;


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Module Title
Module 1: Marketing Success for Your Business
Module 2: Marketing Success Assessment

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Background  
Course Rating (By Learners)
Course Title Marketing Success for Your Business
Course # 392
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 02 April 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only None
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

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  • Cassandra Patterson United States of America The course was brief, yet informative. 2014-11-28 18:11:09
  • Lilian Leonard Tanzania i like that because if your going to work or to open your bussness your doing good and to know what to do and what bussiness its so many thing. 2014-11-26 13:11:22
  • Losarino Soares da Cruz South Africa Great course indeed, there is a lot of inputs useful to apply in our business plan in order to succeed 2014-10-17 11:10:01
  • koko zamalek2016 Egypt good 2014-09-15 01:09:14
  • Cynthia Smith United States of America Great! 2014-08-28 07:08:56
  • Adair Bergin United Kingdom A simple and short lesson on Marketing, very useful 2014-08-25 11:08:31
  • Olegario Baliton United Arab Emirates It really is a great opportunity to be mentored by an entrepreneur guru. Anyone who wants to be successful in their online business must attend this course. Kudos to the lecturer. 2014-07-14 20:07:17
  • Patrick Shema Bitega Rwanda this course is very good,my opinion is to be more challenged,becouse this will help us to be more expert and strengh 2014-05-11 20:05:48
  • Patrick Shema Bitega Rwanda this is more interesting course,it will be good to focused with more challenged in order to perfomed... 2014-05-11 20:05:38
  • Laiq Farooqui India good 2014-04-21 11:04:33
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Free, Online Marketing Success for Your Business Course.