Marketing Success for Your Business
ID: 392 | Video: High | Audio: None | Animation: None
Equivalent to FETAC: Level 5 | Equivalent to QCF (UK): Level 3
How to use marketing to drive your business growth.
Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.
Modules in Marketing Success for Your Business
Learning outcomes for this course: - Learn how entrepreneurship is mostly a state of mind; - See how merging community with commerce was the winning ticket in business online; - Understand how new technologies are the key to solving marketing’s oldest problems; - Examine how Jeff Housenbold repositioned Shutterfly from photofinishing to personal publishing; - Learn about the mix of skills and attitude that is sought after in the search for talented employees; - How to survive in a competitive marketplace by differentiating yourself on the product shelf and providing real innovation; - The importance of doing research, but not letting your customers tell you what to build; - Why an old fashioned business like photo printing is surviving and thriving in electronic media; - Learn valuable pieces of advice for being successful in any business;
Krishnaprasath Krishnamoorthy - Sri Lanka
2013-05-19 08:05:13
Course Module: Module 1: Marketing Success for Your BusinessCourse Topic: Quick Tips to Career SuccessComment: Great insight and its all free, I would recommend to all
Aravinda Pai - India
2012-12-05 03:12:39
Course Module: Module 1: Marketing Success for Your Business
Course Topic: Entrepreneurship is a State of Mind
Comment: exellent course
Erlinda R. Ventura - Philippines
2012-11-05 14:11:04
Course Module: Module 1: Marketing Success for Your Business
Course Topic: Dutiful Delegation
Comment: Not Delegating effectively as a manager is the biggest mistakes in our career as a business man. We have to build great teams, create a balance in life, have good friends, good family, sritiuality and most of all feeling good about what you are doing everyday.
Ngala Muyang Immaculate - Cameroon
2012-08-25 15:08:41
Course Module: Module 1: Marketing Success for Your Business
Course Topic: Surviving Competition
Comment: i love the course
Ngala Muyang Immaculate - Cameroon
2012-08-25 15:08:35
Course Module: Module 1: Marketing Success for Your Business
Course Topic: Surviving Competition
Comment: I love this course and i promise to do my best