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Marketing Success for Your Business
Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community.
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Learning outcomes for this course: - Learn how entrepreneurship is mostly a state of mind; - See how merging community with commerce was the winning ticket in business online; - Understand how new technologies are the key to solving marketing’s oldest problems; - Examine how Jeff Housenbold repositioned Shutterfly from photofinishing to personal publishing; - Learn about the mix of skills and attitude that is sought after in the search for talented employees; - How to survive in a competitive marketplace by differentiating yourself on the product shelf and providing real innovation; - The importance of doing research, but not letting your customers tell you what to build; - Why an old fashioned business like photo printing is surviving and thriving in electronic media; - Learn valuable pieces of advice for being successful in any business;
|Module 1: Marketing Success for Your Business|
|Module 2: Marketing Success Assessment|
|Course Rating (By Learners)|
|Course Title||Marketing Success for Your Business|
|Course Description|| Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.
|License||This course is available from Stanford OpenCourseWare through the following Creative Commons licence:|
|Release Date||02 April 2012|
|Course Duration (Avg Learner)||1-2 Hours|
|Age appropriateness||18+ Years|
|Minimum Grade/Class Level||Higher High Secondary School|
|Case Study||We are currently seeking case studies for this course. Click here to Submit One|
|Course Advisor||We are currently seeking subject experts regarding this course. Click here to become a volunteer subject expert advisor|