Google Applications for Business
Google enterprise products make businesses and their users more productive by combining the ease of use of Google's consumer products with the features, security and support that a company or organization requires. This course will outline four features of Google’s enterprise products that are aimed at reducing costs and improving employee efficiency and productivity; Google Analytics, Google AdSense, Google Apps and Google Docs. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and are your goals being converted. Google AdSense is a program run by Google that allows publishers of websites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience. Google Apps offers powerful messaging and collaboration apps that meet business-critical needs, they are completely integrated online, which means you can access them from many different computers in many different areas. Google Docs is a free, Web-based office suite and data storage service offered by Google. It is a collection of applications that make it easier to produce the kinds of files commonly used in corporate environments: documents, spreadsheets and presentations. This course will be of great interest to all business professionals who want a greater understanding and knowledge of what Google applications have to offer business, and to all learners who would like to learn more about the power and versatility of various Google applications.
Use Google applications to improve business productivity.
Upon completion of this course you should be able to: - Why you should link your AdWords account with a Google Analytics account; - Use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI; - See which high traffic keywords bring high value visits and therefore budget accordingly in Adwords; - Maximise the advertiser pool that might be interested in advertising on your site; - Use Adsense to review the performance of the ads on your site; - Customize your ad preferences to suit your needs; - Understand Google AdSense policies; - Be familiar with Google Marketplace; - Understand the security and data protection services offered by Google Apps; - Competently use Google Documents, Google Spreadsheets, Google Forms and Google Presentations; - Understand how to send and retrieve documents, spreadsheets, forms and presentations online; - Be able to edit a document that someone else has produced in real time. - Use Google Docs from a computer or android (smart phone);