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Google Analytics


Google Analytics

Google Analytics

How to use Google Analytics to improve website performance.


Students: 3,385
Course Description

Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities.
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Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes - why you should link your AdWords account with a Google Analytics account; - use Google analytics to see how well your paid keywords perform in terms of conversion rates, revenue and ROI; - see which high traffic keywords bring high value visits and therefore budget accordingly in Adwords; - Quickly identify problem areas in your campaigns by looking at a metric called bounce rate; - Track sales down to the product level with Google Analytics, identify the AdWords keywords generating the most profit and refine your keyword bid amounts based on ROI calculations; - Identify problems with your site by defining a funnel for each of your goals; - Decide which markets to enter by using the map overlay report and see which regions;


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Module Title
Module 1: Google Analytics
Module 2: Google Analytics Assessment

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Background  
Course Rating (By Learners)
Course Title Google Analytics
Course # 383
Course Publisher Google
Course Category 1
Content Origin
Course Description  Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.
License 
Release Date 07 November 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only None
Animation None
Assessments Yes
 
Education Level
Age appropriateness 16+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

Study for Free at Your Own Pace! Start This Course

  • Salman Ali Pakistan Great Course. 2014-12-19 14:12:52
  • Graham Roberts Australia awesome i now have adeeper understanding of Google analytics 2014-12-16 00:12:52
  • KENNETH YOUNG United States of America Seems to have been a lot of information in a short and quick time. Trying to take in everything that was being said while taking a little notes seemed to be a little faster then I like to learn. 2014-12-11 02:12:57
  • Stephanie Davis United States of America The information was easy to digest and it helped me to understand how businesses and/or individuals are viewing trends in social media. 2014-11-25 02:11:35
  • Rodesia Eaves United States of America Great overview of Google Analytics and specific enough that you can learn it and practice it overnight if needed!! Thank You! 2014-11-09 00:11:21
  • Gustavo Moiche United Kingdom Very good course!!! 2014-11-08 13:11:39
  • Yolanda Ramirez-Bernal United States of America Thanks! It is useful. 2014-10-19 03:10:00
  • Paul Manasse Macharia Wachira Kenya Good introduction to Google Analytics 2014-10-13 17:10:29
  • Greg Vossler United States of America Fantastic Course 2014-10-08 15:10:54
  • Joshua Hensley United States of America Great Course. A lot of info that is easy to learn. Well worth my time. 2014-09-23 21:09:21
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Free, Online Google Analytics Course.