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Fundamentals of Marketing Your Business Online


Fundamentals of Marketing Your Business Online

Fundamentals of Marketing Your Business Online

Learn more about marketing your business online.


Students: 6,159
Course Description

In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy.
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However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning Outcomes: Learn different ways of marketing your business online; - Create an effective landing page;
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- Benefits of being on Google and using Google Analytics; - Get on the cloud with Google Apps for Business; - Set up an AdWords account; - Create attention grabbing ads; - Organise your AdWords account; - Choose the right keywords; - Check if AdWords is working for you; - Budget effectively for your advertising;
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Module Title
Module 1: Introduction to Marketing Online
Module 2: Marketing through Google
Module 3: Using Google AdWords
Module 4: Marketing Your Business Online Assessment

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Background  
Course Rating (By Learners)
Course Title Fundamentals of Marketing Your Business Online
Course # 479
Course Publisher Google
Course Category 9
Content Origin
Course Description  In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.
License 
Release Date 30 July 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only High
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

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  • HENDRIKO FIRMAN Indonesia Great course, I really enjoyed it. 2014-12-17 03:12:32
  • olaniyi olawale Nigeria It also show me how to setup an online business plan, how to improve my website landing page and draw more customers and how to promote my business online to make it a success. 2014-12-01 20:12:53
  • Bruce Laister South Africa Very basic but a fantastic start. A very good overview of the Google offering. 2014-12-01 12:12:30
  • Sanar Alchalabi Jordan It was very informative and nice 2014-11-30 09:11:28
  • Adeniyi Babatunde Other It was great and preferable course. 2014-11-24 13:11:17
  • Mecha Askah Kenya This is an easier way of selling goods and services and at the same time saving costs. 2014-11-19 12:11:29
  • Paul Kilian South Africa Very good and informative! 2014-11-11 06:11:47
  • Kerian Mcnaught United Kingdom Firstly, the course is free and it gives me a very good in site of what online marketing is. It also give me good understanding and knowledge of how to run a successful online business using google Adwords. It also show me how to setup an online business plan, how to improve my website landing page and draw more customers and how to promote my business online to make it a success. 2014-11-10 15:11:58
  • Shafiq Ul Hasan Siddiqui Pakistan Great assessment. Very helpful course in clarifying multiple concepts. 2014-10-28 13:10:37
  • Tanya Bishop United States of America Very educational and thorough course on Google's online marketing products. The course is exclusive to Google products in fact, but still very informational. 2014-10-25 03:10:45
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Free, Online Fundamentals of Marketing Your Business Online Course.