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Discovering and Meeting Market Needs


Discovering and Meeting Market Needs

Discovering and Meeting Market Needs

Learn about discovering and meeting market needs.


Students: 2,583
Course Description

This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this free online course, she talks about how the company strategically goes about researching and developing new products.
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The example for the course is researching a market need for dermatological problems such as skin acne that are not being met by existing products. Kate discusses the value of effective market research and the benefits of using market research techniques such as customer surveys. She demonstrates how infomercials were very successful as a marketing tool in reaching her company’s target audience and how infomercials helped educate their target audience about their skin problems, and opened up new business opportunities for the company. This course will be of great interest to business professionals and entrepreneurs interested in learning more about using marketing techniques to reach targeted audiences, and how to create new business opportunities by reacting to what your customers are saying. At the end of the day, they are the very best advisors.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes: - How to research and develop new products; - How to use marketing methods to develop new business opportunities; - How to use marketing tools such as customer surveys;


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Module Title
Module 1: Discovering and Meeting Market Needs
Module 2: Discovering and Meeting Market Needs Assessment

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Background  
Course Rating (By Learners)
Course Title Discovering and Meeting Market Needs
Course # 418
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this free online course, she talks about how the company strategically goes about researching and developing new products. The example for the course is researching a market need for dermatological problems such as skin acne that are not being met by existing products. Kate discusses the value of effective market research and the benefits of using market research techniques such as customer surveys. She demonstrates how infomercials were very successful as a marketing tool in reaching her company’s target audience and how infomercials helped educate their target audience about their skin problems, and opened up new business opportunities for the company. This course will be of great interest to business professionals and entrepreneurs interested in learning more about using marketing techniques to reach targeted audiences, and how to create new business opportunities by reacting to what your customers are saying. At the end of the day, they are the very best advisors.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 25 April 2012
   
Content  
Course Duration (Avg Learner) 0-1 Hour
Video/Audio High
Audio Only High
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

Study for Free at Your Own Pace! Start This Course

  • Chukudi Osahor Nigeria I find it most interesting that in partnership, you have to leave your ego at the door. It gives justice to the saying that 'two heads are better than one' ..Now I know that both heads must leave their pride at the door as well as sign an agreement so both know what their interest is in the project. 2014-11-28 09:11:24
  • Tholakele Vilakazi South Africa A great topic and eyeopener for those specializing in marketing or those think of inventing a product. I can't emphasis enough the need to do proper study before embarking on this daunting journey. 2014-11-27 08:11:31
  • Tholakele Vilakazi South Africa My opinion is to make sure that the product is needed before you invest in it. 2014-11-26 11:11:51
  • Gbemi Oyinsan United States of America Great course. Gave me a practical insight into the benefits of proper market research and the effects of its proper implementation. 2014-11-22 13:11:53
  • Sidney Bamidele Nigeria I think this Course would help a lot of people looking to start up a business (like it has help me) regardless of their niche. 2014-11-22 11:11:59
  • Belinda Gadri Ghana The importance of partnership and performing market research on a product is as important as licensing and selling the product. 2014-11-03 15:11:59
  • María Luisa Tíscar Mata Spain I think the course is really helpful 2014-10-29 20:10:49
  • Olumuyiwa Babarinde Nigeria It really opened by eyes to the reality that as entrepreneurs,we must ensure we don't develop product and services based on assumptions/half-facts but rather on raw feedback gotten from the core of potential customers,as our idea of what the market need could so be far from the reality of the desires of the market concerning our product. 2014-10-27 16:10:22
  • Mpho Makuwa South Africa Discovering and Meeting Market Needs helps a lot in finding the needs of your consumers. 2014-10-16 14:10:02
  • Dawn Smith Jamaica Real and to the point. The information is usable and relevant to small entrepreneurs. 2014-09-23 08:09:57
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