Tourism is a major global industry worth over one trillion dollars in revenue annually and it is an important part of the economies of many countries and regions around the world. With huge markets such as China yet to reach its full potential, the tourism industry will continue to grow in importance. The first part of the course describes the formation of the tourist industry as well as outlining its sectors and employment opportunities. The next part of the course explains the needs of both business and pleasure travellers. Following this, the ways that tourism businesses/destinations can market themselves effectively is described. The final section explains how the travel industry packages and sells tourism products through retail and online channels. This free Diploma course will be of great interest to all tourism professionals who would like to learn more about the growth and importance of the tourism industry. It will also be of great interest to all learners who are interested in a career in the tourism sector.
Modules in Diploma in Tourism Studies
Learn more about career development within the tourism industry.
Learn more about tourism destinations and the key factors for their success.
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