Developing a Global Online Enterprise

Course

ID: 433 | Video: High | Audio: High | Animation: None

Equivalent to FETAC: Level 5 | Equivalent to QCF (UK): Level 3

Start Course

Learn about developing a global online enterprise.

By Publisher: Stanford | Factsheet

eBay is now a household name as during the past decade it has become the world’s leading online marketplace. eBay allows anyone sit in their living room and buy and sell for their pleasure or as a business. In this free online course we get an insight into the workings of how eBay was born as a company, how they managed the creative processes as well as their marketing strategies. Along with eBay there is also a discussion about PayPal, created by the team at eBay to function as their payment scheme for customers but which is now the world’s leading online payments company. The course also reviews their acquisitions projects, the successes and failures experienced by the company, potential growth sectors and the future of eBay and PayPal. This course will be of great interest to all business and marketing professionals, and budding entrepreneurs who would like learn how a world-class company like eBay grew and prospered.

Modules in Developing a Global Online Enterprise

Learning Outcome

Learning outcomes: - Understand the risks involved in acquisitions; - Examine how a company like eBay evolved and the core principles of management; - Understand the engineering involved in setting up a new product within an online site; - Understand the qualities needed in people in order for the company to be a success;

Start Course

Comments & Reviews

  • Althea Toney - Barbados

    2012-06-06 18:06:02

    Course Module: Module 1: Developing a Global Online Enterprise
    Course Topic: Saving a Failing Acquisition: eBay, Auctionco and Project Golden Bell
    Comment: Am wondering how exactly does the C2C business model works. I am not major ebay user so am clueless.

  • Abimbola Kolawole - Nigeria

    2012-05-31 17:05:55

    Course Module: Module 1: Developing a Global Online Enterprise
    Course Topic: Introduction
    Comment: Hello sir, i always try to start a course with you but anytime i attempt to do so your system always tell me please wait a moment while your learning content is loaded by alison. Please help me correct your system so as to enable me commence the course.

  • Johnson Twagirimana - Burundi

    2012-05-30 08:05:17

    Course Module: Module 1: Developing a Global Online Enterprise
    Course Topic: eBay Volume Statistics
    Comment: thank you to teach me for free may God bless you!!!good work.