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Developing a Global Online Enterprise


Developing a Global Online Enterprise

Developing a Global Online Enterprise

Learn about developing a global online enterprise.


Students: 1,607
Course Description

eBay is now a household name as during the past decade it has become the world’s leading online marketplace. eBay allows anyone sit in their living room and buy and sell for their pleasure or as a business.
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In this free online course we get an insight into the workings of how eBay was born as a company, how they managed the creative processes as well as their marketing strategies. Along with eBay there is also a discussion about PayPal, created by the team at eBay to function as their payment scheme for customers but which is now the world’s leading online payments company. The course also reviews their acquisitions projects, the successes and failures experienced by the company, potential growth sectors and the future of eBay and PayPal. This course will be of great interest to all business and marketing professionals, and budding entrepreneurs who would like learn how a world-class company like eBay grew and prospered.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes: - Understand the risks involved in acquisitions; - Examine how a company like eBay evolved and the core principles of management; - Understand the engineering involved in setting up a new product within an online site; - Understand the qualities needed in people in order for the company to be a success;


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Module Title
Module 1: Developing a Global Online Enterprise
Module 2: Developing a Global Online Enterprise Assessment

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Background  
Course Rating (By Learners)
Course Title Developing a Global Online Enterprise
Course # 433
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  eBay is now a household name as during the past decade it has become the world’s leading online marketplace. eBay allows anyone sit in their living room and buy and sell for their pleasure or as a business. In this free online course we get an insight into the workings of how eBay was born as a company, how they managed the creative processes as well as their marketing strategies. Along with eBay there is also a discussion about PayPal, created by the team at eBay to function as their payment scheme for customers but which is now the world’s leading online payments company. The course also reviews their acquisitions projects, the successes and failures experienced by the company, potential growth sectors and the future of eBay and PayPal. This course will be of great interest to all business and marketing professionals, and budding entrepreneurs who would like learn how a world-class company like eBay grew and prospered.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 25 May 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only High
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

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  • Joe Diianni United States of America Interesting! 2014-11-16 12:11:26
  • Kevin Tench United Kingdom Found the module very interesting. 2014-05-14 20:05:39
  • Rafael Sierra Navarré Spain very good course ! 2014-05-12 23:05:08
  • Joan Lewis United States of America i feel this is very useful for the industry that it is the person or person that developed this took was very successful in doing so thus make themselves a lot of money 2014-04-01 18:04:33
  • Althea Toney Barbados Course Module: Module 1: Developing a Global Online Enterprise
    Course Topic: Saving a Failing Acquisition: eBay, Auctionco and Project Golden Bell
    Comment: Am wondering how exactly does the C2C business model works. I am not major ebay user so am clueless. 2012-06-06 18:06:02
  • Abimbola Kolawole Nigeria Course Module: Module 1: Developing a Global Online Enterprise
    Course Topic: Introduction
    Comment: Hello sir, i always try to start a course with you but anytime i attempt to do so your system always tell me please wait a moment while your learning content is loaded by alison. Please help me correct your system so as to enable me commence the course. 2012-05-31 17:05:55
  • Johnson Twagirimana Burundi Course Module: Module 1: Developing a Global Online Enterprise
    Course Topic: eBay Volume Statistics
    Comment: thank you to teach me for free may God bless you!!!good work. 2012-05-30 08:05:17
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