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Creating a Need for Your Product


Creating a Need for Your Product

Creating a Need for Your Product

Learn how to create a need for your product or service.


Students: 5,620
Course Description

AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers. In this free online course Pam Marrone, founder of AgraQuest, discusses about how she guided AgraQuest to be today’s leader in bio-pesticides.
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With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. It also highlights the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process. This free course will be of interest to entrepreneurs and business professionals who would like to learn how a company can grow and become successful by creating a need for their product or service, and by developing a marketing plan that convinces consumers to make the change to their product or service.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes: - How AgraQuest came about from a simple idea to a multimillion dollar company; - Discuss the key values required off a team member to work in AgraQuest; - Understand the lessons learned and conflicts encountered while trying to market the product; - An overview of how AgraQuest work and their goal to change the food industry.


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Module Title
Module 1: Creating a Need for Your Product
Module 2: Creating a Need for Your Product Assessment

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Background  
Course Rating (By Learners)
Course Title Creating a Need for Your Product
Course # 459
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers. In this free online course Pam Marrone, founder of AgraQuest, discusses about how she guided AgraQuest to be today’s leader in bio-pesticides. With her savvy business sense, we learn how Pam pioneered a huge turnaround in marketing the AgraQuest product to capture a niche in the pesticide market. We learn the key factors which brought about the formation of AgraQuest and what changes were made in the pesticide market to convince farmers that they needed to make the change to bio-pesticides manufactured by AgraQuest. It also highlights the stumbling blocks encountered by Pam and her team when bringing AgraQuest products to the market and the lessons they learned from this process. This free course will be of interest to entrepreneurs and business professionals who would like to learn how a company can grow and become successful by creating a need for their product or service, and by developing a marketing plan that convinces consumers to make the change to their product or service.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 12 July 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only High
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Advisor We are currently seeking subject experts regarding this course. Click here to become a volunteer subject expert advisor
Course Forum  View

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  • Jamie Robb United States of America Right to the point and valuable information, easy to apply the values learned to any product/business. 2014-12-02 20:12:01
  • Vasundhara Yadav India That was indeed very inspiring! 2014-11-28 06:11:24
  • Akshay Tonde India Course has given good insights about new product development , but still had less details. 2014-11-21 06:11:50
  • Kartik Chachra India Very specific to a very niche company, Alison should expand the horizon of the course 2014-11-09 13:11:36
  • Karen Fischbacher South Africa Excellent lectures by Pam Marrone! She is a truly inspirational woman and I learned important lessons when taking this course - thank you! 2014-11-08 10:11:41
  • Frenzita D'souza India The course gave an overview but didn't specifically give ideas on how to create a need. Various ideas were definitely presented and lot of valuable lessons learnt, yet an in-depth knowledge is something this course lacks. But surely, one can learn from Mrs Pam 2014-11-04 10:11:40
  • Ian Condon United Kingdom Very good course 2014-10-14 15:10:56
  • Noel Adepoju Nigeria Creating a need for your products centers around Identifying specific customer needs and creating a products that will fill the GAP with more environmental and customer friendly features that will make customer happy giving consideration to products-knowledgeable sales force and investors who believe in the products vision. 2014-10-13 11:10:35
  • Michael Ford United States of America Great course! Very inspirational. 2014-09-28 03:09:07
  • Adeyemi Ajiboye Nigeria The course was really a solution to my needs as small enterprise developer 2014-09-26 09:09:11
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