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Creating Business Start-Ups The Kawasaki Way


Creating Business Start-Ups The Kawasaki Way

Creating Business Start-Ups The Kawasaki Way

Learn how to start-up a business with advice from Guy Kawasaki.


Students: 4,263
Course Description

Guy Kawasaki is best known as “chief evangelist” of Apple. In this free online course he gives important lessons about entrepreneurship.
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He explains why he thinks that the most successful companies will be those that aim to create a positive change in society. He explains how to make meaning in your company so that you can make a difference. You will learn about mantras, getting going, defining a business model and creating a niche for your company. He also recommends that you hire “infected” people, people who love the product or service. You will also learn about lowering barriers to adoption, approaching sales and how to become a “mensch”. He discusses how to find evangelists and soul mates and what is the career path to becoming an entrepreneur or venture capitalist. This course will be of great interest to all business professionals or budding entrepreneurs who are interested in starting up a business and would like to hear advice and guidance from someone who has already done it successfully but who has also been very close to extraordinary achievement in the area of the growth of high technology businesses.

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Certification

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning Outcomes

Learning outcomes - Learn ways to make meaning in your company; - Why you should write a mantra as opposed to a mission statement; - What are barriers to action and how to get going; - What are the steps according to Kawasaki to defining a business model; - Learn the theory that is all an entrepreneur will need to know about marketing; - Learn about the art of pitching; - What is the most important factor when hiring people; - Understand the three ways Kawasaki recommends to approach sales; - What are some of the qualities that Kawasaki believes entrepreneurs and everyone else should have; - The benefits and drawbacks of bootstrapping and venture capital; - How to find evangelists and soul mates; - The lessons one should learn before becoming a venture capitalist or entrepreneur;


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Module Title
Module 1: Business Start-ups the Kawasaki Way
Module 2: Business Start-Ups The Kawasaki Way Assessment

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Background  
Course Rating (By Learners)
Course Title Creating Business Start-Ups The Kawasaki Way
Course # 397
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  Guy Kawasaki is best known as “chief evangelist” of Apple. In this free online course he gives important lessons about entrepreneurship. He explains why he thinks that the most successful companies will be those that aim to create a positive change in society. He explains how to make meaning in your company so that you can make a difference. You will learn about mantras, getting going, defining a business model and creating a niche for your company. He also recommends that you hire “infected” people, people who love the product or service. You will also learn about lowering barriers to adoption, approaching sales and how to become a “mensch”. He discusses how to find evangelists and soul mates and what is the career path to becoming an entrepreneur or venture capitalist. This course will be of great interest to all business professionals or budding entrepreneurs who are interested in starting up a business and would like to hear advice and guidance from someone who has already done it successfully but who has also been very close to extraordinary achievement in the area of the growth of high technology businesses.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 05 April 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only None
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

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  • Okemena Omoyibo Nigeria Truly speaking, this course has given me a bird eye view of starting a company. The Kawasaki way is indeed "The Art of The Start". Thanks you ALISON for this wonderful experience. 2014-12-02 21:12:04
  • Ashley January South Africa Great course -very easy advise on starting up a business. I'm now very energitic to get going. Thanks 2014-11-14 11:11:27
  • Moyo Shomade Nigeria Learned a few things. Great stuff!!! 2014-11-12 16:11:09
  • Cedrick Caparas Philippines It's little bit difficult but all of the discussion is meaningful. I've inspired to Guy Kawasaki, that's why I want to become a businessman someday. 2014-11-06 01:11:43
  • Rico Albatera Philippines fun! :-) 2014-10-30 05:10:04
  • Sam Gubel Belgium Inspiring course! 2014-10-25 23:10:05
  • CHRISTINA JARVIS United States of America I absolutely loved all of the lessons! 2014-10-04 01:10:56
  • Toni Cole United States of America I loved Listening to Guy! He has so many great points! 2014-08-28 16:08:45
  • Dr. Adamari Gomez United States of America Awesome Course!!! Great Value! 2014-07-27 20:07:32
  • Monique Mullen United States of America Creating Business Start-Ups will open the job market for people who have not been successfull in finding a career job. 2014-07-17 19:07:45
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