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Developing Business Ideas The Google Way


Developing Business Ideas The Google Way

Developing Business Ideas The Google Way

How to develop business ideas the Google way.


Students: 2,039
Course Description

Marissa Mayer has led product management efforts at Google as Google's Vice President of Search Products & User Experience products. Her responsibilities cover such products as Google Search, Gmail, Google Chrome and Google Labs.
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She believes that ideas for new products can come from every employee and department within an organisation, and also from end users of the product or service. In this free online course, Marissa explains how Google’s open culture and flat management of the organisation encourages creativity and brilliant ideas. She explains how Google sets asides 20 per cent of each employee’s time for creative projects and how this has proved to be a massive success. You will learn that Google do not make their product decisions on company politics but on data and facts. She explains how their focus on users and the software tools that keep users returning to Google has been at the centre of their success. This course will be of great interest to business and IT professionals who want to learn more about Google's success and business practices that created this success.

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Certification

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Learning Outcomes

Learning outcomes from this course: - Learn that new products come from everywhere. - Explain why both the enterprise and the end users are better served by a culture that revolves around rewarding great ideas. - Why working with talented, smart people empowers and challenges each person to excel. - How passion and momentum build when skilled employees have access to great tools and the time to stretch them in new directions. - See what allows an enterprise to endure is its ability to learn from its mistakes and make corrections. - Learn that facts and stats are the basis by which Google bases its decisions. - Why a small amount of constraint fosters a lot of innovation - See how Google focuses on users and how their mass of tools to keep users logged in has been the crux of their success. - Why you should breathe new life into failed ventures instead of cutting the cord. - What is it that differentiates Google from all of the other defunct dotcoms and is the reason for the company’s success.


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Module Title
Module 1: Developing Business Ideas The Google Way
Module 2: Developing Business Ideas The Google Way Assessment

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Background  
Course Rating (By Learners)
Course Title Developing Business Ideas The Google Way
Course # 393
Course Publisher Stanford
Course Category 9
Content Origin
Course Description  Marissa Mayer has led product management efforts at Google as Google's Vice President of Search Products & User Experience products. Her responsibilities cover such products as Google Search, Gmail, Google Chrome and Google Labs. She believes that ideas for new products can come from every employee and department within an organisation, and also from end users of the product or service. In this free online course, Marissa explains how Google’s open culture and flat management of the organisation encourages creativity and brilliant ideas. She explains how Google sets asides 20 per cent of each employee’s time for creative projects and how this has proved to be a massive success. You will learn that Google do not make their product decisions on company politics but on data and facts. She explains how their focus on users and the software tools that keep users returning to Google has been at the centre of their success. This course will be of great interest to business and IT professionals who want to learn more about Google's success and business practices that created this success.
License  This course is available from Stanford OpenCourseWare through the following Creative Commons licence:
Creative Commons License
Release Date 05 April 2012
   
Content  
Course Duration (Avg Learner) 1-2 Hours
Video/Audio High
Audio Only None
Animation None
Assessments Yes
 
Education Level
Age appropriateness 18+ Years
Minimum Grade/Class Level Higher High Secondary School
 
Validation Level 5
ALISON Testing Yes
Certification Availability
PDF Download Yes
Parchment Yes
Framed Certification Yes
   
Merchandise Availability
Marketing Information
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Course Forum  View

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  • Prathamesh Belapurkar India It was fun and interesting to know how does google work, their business strategy and how do they innovate and come up with new and interesting ideas. 2014-12-02 18:12:09
  • Neha Pandit India A quick and informative course. Fun to watch. 2014-12-02 18:12:16
  • Prakash Vaishnav India Its quick and very helpful 2014-11-28 15:11:52
  • Losarino Soares da Cruz South Africa Great inputs, excellent in delivering the message. 2014-10-17 16:10:55
  • Marty Simsovic Canada I found it helpful to get an idea on how a successful company like Google works 2014-08-28 11:08:21
  • Emma Rosski Ireland Very interesting course 2014-08-15 09:08:42
  • Paulina Mendoza Rodríguez Mexico SO interesting! 2014-05-09 23:05:47
  • Emad Lotfy Egypt Thank you it was very good course. 2014-05-06 15:05:21
  • Peter J. Lamont, Esq. United States of America Excellent presentation 2014-04-16 03:04:14
  • Abhijeet Thorat India an excellent way to learning. 2014-03-31 15:03:05
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