Developing Business Ideas The Google Way
ID: 393 | Video: High | Audio: None | Animation: None
Equivalent to FETAC: Level 5 | Equivalent to QCF (UK): Level 3
How to develop business ideas the Google way.
Marissa Mayer has led product management efforts at Google as Google's Vice President of Search Products & User Experience products. Her responsibilities cover such products as Google Search, Gmail, Google Chrome and Google Labs. She believes that ideas for new products can come from every employee and department within an organisation, and also from end users of the product or service. In this free online course, Marissa explains how Google’s open culture and flat management of the organisation encourages creativity and brilliant ideas. She explains how Google sets asides 20 per cent of each employee’s time for creative projects and how this has proved to be a massive success. You will learn that Google do not make their product decisions on company politics but on data and facts. She explains how their focus on users and the software tools that keep users returning to Google has been at the centre of their success. This course will be of great interest to business and IT professionals who want to learn more about Google's success and business practices that created this success.
Modules in Developing Business Ideas The Google Way
Learning outcomes from this course: - Learn that new products come from everywhere. - Explain why both the enterprise and the end users are better served by a culture that revolves around rewarding great ideas. - Why working with talented, smart people empowers and challenges each person to excel. - How passion and momentum build when skilled employees have access to great tools and the time to stretch them in new directions. - See what allows an enterprise to endure is its ability to learn from its mistakes and make corrections. - Learn that facts and stats are the basis by which Google bases its decisions. - Why a small amount of constraint fosters a lot of innovation - See how Google focuses on users and how their mass of tools to keep users logged in has been the crux of their success. - Why you should breathe new life into failed ventures instead of cutting the cord. - What is it that differentiates Google from all of the other defunct dotcoms and is the reason for the company’s success.
Diane MacKay - United States of America
2012-06-30 11:06:56
Course Module: Module 1: Developing Business Ideas The Google Way
Course Topic: Surviving the Bubble
Comment: This course wasn't what I expected. This was more of a “skim off the top” review of how Goggle operates. I was expecting more “business help” information. Maybe I missed the point. The speaker Marissa Mayer seems to talk very fast and her words run together which made it hard for me to understand all that she was saying. I did like learning about the 20 percent that employees can use for their creative projects and I was able to walk away with the fact that product decisions aren’t made on company politics, but on data and facts. Apparently I did learn some things.
Chinedu Anyeagbuna - Nigeria
2012-05-29 18:05:51
Course Module: Module 1: Developing Business Ideas The Google Way
Course Topic: Work with Smart People
Comment: When it comes to working with smart people are can on develop if there is no open room policies for sharing of ideas
Trevor Johnson - United Kingdom
2012-04-26 22:04:36
Course Module: Module 1: Developing Business Ideas The Google Way
Course Topic: Surviving the Bubble
Comment: very good
Brajesh Rai - United Arab Emirates
2012-03-31 16:03:39
Course Module: Module 1: Developing Business Ideas The Google Way
Course Topic: Give Ideas Credit, Not Credit for Ideas
Comment: CONCEPT WAS QUITE NEW AND UNIQUE !
Brajesh Rai - United Arab Emirates
2012-03-31 16:03:00
Course Module: Module 1: Developing Business Ideas The Google Way
Course Topic: Surviving the Bubble
Comment: GOOD PERCEPTION ABOUT GOOGLE INTENT ON MAKING MONEY.