US Investment bank firm RW Baird have recognised ALISON as a rapidly growing e-learning company to watch and was recently profiled in the company’s Education Services research publication. The research acknowledges ALISON’s strong growth prospects in the highly dynamic online education emerging.
The report highlights Ambient Insights research which estimates that the global self-paced e-learning market amounted to $27 billion in 2009 with demand projected to grow 13% annually over the next five years to roughly $50 billion by 2014. The report recognises that ALISON can build scale quickly via its free online offerings and viral marketing.
The RW Baird paper notes a number of key features and functionalities which ALISON can leverage to ensure future growth in the e-learning market including quality content, self-certification and flash testing. ALISON learners earner who completes an interactive course on ALISON with an average score of 80% or more is eligible for certification. Self-certification via flash testing allows a learner to prove content knowledge and academic achievement to an organization or potential employer. The report opines that with scale and demonstrated value to employers, this could build emerging ALISON brand over time.
The report also acknowledges the quality of course content hosted on the ALISON platform. ALISON offers over 150 courses in a variety of categories such as IT, Business, Health, and English language, among others. The company also offers published content from reputed institutions such as Microsoft, SUN Microsystems, the British Council, and the Irish Health and Safety Authority.
Finally, the report recognises the potential for future growth opportunities. These include taking advantage of ALISON’s global volunteering network for online tutoring, developing mobile learning and offering turnkey K-12 online courses for education institutions.
